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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar Land Rover calling in 100k vehicles in three separate campaigns

Jaguar Land Rover is recalling an estimated 104,114 vehicles in three separate campaigns in cooperation with the National Highway Traffic Safety Administration. The largest of them affects Range Rovers made between April 15, 2005, and September 4, 2012, covering 74,648 units in America from the 2006 to 2012 model years. In those affected vehicles, the front brake hose could rupture, leaking brake fluid and decreasing the capability of the brakes to, you know... stop the vehicle. In a similar but separate recall, subsequent Range Rovers from the 2013 and 2014 model years (manufactured between August 16, 2012, and January 8, 2014) are also being recalled for a brake issue – this time due to the incorrect routing of the brake vacuum hose. The issue could wear down the hose and disable the power assist, again impeding the brakes from properly functioning. This second recall also affects the 2014 Range Rover Sport (specifically those manufactured between May 7, 2013, and January 8, 2014), affecting 24,679 units between both models across the United States. A third smaller recall concerns the 2012-2015 Jaguar XK – namely those built between March 4, 2011, and March 20, 2014. This campaign involves the front side parking lamps, which might switch off after about five minutes, in contravention of federal standards. As such, an estimated 4,787 units are being called in. In all three cases, owners of the affected vehicles can expect to hear from their local dealer to arrange to bring in their wayward British luxury vehicles to have the relevant issue fixed. RECALL Subject : Front Brake Hose(s) may Rupture Report Receipt Date: JAN 27, 2015 NHTSA Campaign Number: 15V039000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 74,648 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America, LLC (Land Rover) is recalling certain model year 2006-2012 Land Rover Range Rover vehicles manufactured April 15, 2005, to September 4, 2012. One or both of the flexible front brake hoses may rupture causing loss of brake fluid. CONSEQUENCE: If one or both of the flexible brake hoses fails, the vehicle may require a longer distance to stop, increasing the risk of a crash. REMEDY: Land Rover will notify owners, and dealers will replace the left and right front brake hoses, free of charge. The recall is expected to begin March 13, 2015. Owners may contact Land Rover customer service at 1-800-637-6837.

Jaguar C-X17 Concept teased before Frankfurt

Just ahead of the Frankfurt Motor Show, which begins September 10, Jaguar is teasing the reveal of a design study to introduce its new advanced vehicle architecture. Dubbed the C-X17, the mysterious concept "illustrates the diversity of vehicles that could be produced using this architecture, which underpins the innovative future of the Jaguar brand."
While it's not entirely clear what this architecture involves or what type of vehicle the C-X17 may be, this reveal is reminiscent of Jaguar's decision to unveil the C-X16 concept, a hybrid electric sports car, in Frankfurt in 2011. From the looks of the teaser image Jaguar released (click above to enlarge), we're guessing the C-X17 will be something between a low-slung crossover and a sporty wagon. But we won't have to wait too long to find out - Jaguar is streaming the live pre-show reveal to invited guests on its Facebook page on Monday, Sept. 9.
In addition to the C-X17, Jaguar be showing off the performance-oriented XJR and XFR-S, and, of course, the F-Type convertible. Scroll down for the official press release.