1957 Jaguar Xk 140 Drophead Coupe Dhc on 2040-cars

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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

On Location in Montenegro with Jaguar

I didn't know much about Montenegro until just a few weeks ago, when Jaguar invited Autoblog to the country to test out the 2017 F-Pace. In case you missed our write-up, the vehicle is excellent. So, it turns out, is Montenegro. According to the all-knowing Wikipedia, "It has a coast on the Adriatic Sea to the southwest and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast, and Albania to the southeast." That's a dry way of saying that Montenegro is situated in a beautiful part of Europe, with mountains galore, glorious coastlines, and spectacular rocky cliffs that plummet into the Adriatic Sea. Getting to Montenegro is a bit difficult. There are two airports in the country, neither of which is particularly large or easily accessible. Driving can be a challenge, too; since most of the country is mountainous, there are exactly zero highways within its boundaries. There are, however, lots of winding two-lane roads with picturesque views and a ferry system to shuttle vehicles across some of the larger bodies of water. Montenegro is a great place to experience a vehicle like the Jaguar F-Pace, which offers great driving dynamics across a wide variety of road surfaces. And as you'll see in the video above, surfaces vary widely in Montenegro. If you want learn more about the 2017 Jaguar F-Pace, stick around for the second video in the playlist. Related Gallery 2017 Jaguar F-Pace: First Drive View 33 Photos Jaguar Crossover Luxury Performance Videos Original Video jaguar f-pace on location

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).