1955 Jaguar Xk on 2040-cars

Auto blog

Jaguar Land Rover exploring 3D HUD and infotainment projections

With its most recent technology research, Jaguar Land Rover (JLR) is exploring the use of 3D projections for a world before and/or after autonomous vehicles come to fruition. In collaboration with the United Kingdom's University of Cambridge, JLR has developed concepts for a 3D head-up display that shows information on the road ahead and a system that projects personalized 3D infotainment for vehicle passengers.  As of right now, hundreds of production vehicles are equipped with two-dimensional head-up displays, some color, others black and white. Using various techniques and different technologies, manufacturers display information in a flat image in front of a driver. Some might find it distracting or unhelpful to have this in the driver's line of sight, and JLR might have found a solution. Rather than wedge the information in between the person and the view ahead, a 3D system that uses augmented reality could display the info onto the road in front of the driver. JLR thinks the system could project navigation directions, safety alerts such as lane departure, hazard detection or other bits typically found in a car's infotainment or instrument cluster. Some might find this to be even more distracting that 2D head-up displays, but to each his or her own. While the 3D head-up display is something that could be used right now, if it were released and passed legal, part two of JLR's 3D technology research is imagined for a life where truly autonomous vehicles are skating across the country. Using head- and eye-tracking technology, the system could lock into the position of numerous people in a vehicle and give each of them a personalized 3D projection "screen." This could be used to track a trip, look up points of interest, or even watch movies. JLR points out this could be used during ride-sharing without bothering others in the vehicle. The work with the Center for Advanced Photonics and Electronics at Cambridge is still in development for now, but it's only a matter of time before 3D tech makes it into cars in some degree.

Electric Jaguar I-Pace wins Car of the Year in Europe

GENEVA — The electric Jaguar I-Pace has won the Car of the Year award in Europe, the first time the storied brand has been bestowed the prize. The four-wheel drive vehicle edged out the Alpine A110, which is not a mass production car, after they tied for top honors in the first round of voting by dozens of automotive journalists. It is the first such award for Jaguar, a British brand now owned by India's Tata Motors, which touted the new platform used for the I-Pace. Monday's presentation of the award, which was established in 1964, marks the unofficial start of the 89th edition of the Geneva auto show. The five other finalists were the Citroen C5 Aircross, Ford Focus, Kia Ceed, Mercedes-Benz A-class and Peugeot 508 . The finalists were winnowed down from an initial list of 60 models, and road tests began in October. Final tests were two weeks ago at a test center outside Paris. A potential sales generator, the award is organized by seven European magazines and awarded by 60 journalists from nearly two dozen countries. Last year's winner was the Volvo XC40 compact SUV.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."