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Jaguar working on 600-hp F-Type SVR

Thinking about buying a new Jaguar F-Type? You've got a number of supercharged engine options to choose from... and soon you'll have one more. According to Motor Trend, Jaguar and its Special Vehicle Operations unit are working on a new SVR version of the F-Type, and it's tipped to pack 600 or more horsepower. That's more than anything Jaguar (or for that matter Land Rover) has offered for public consumption to date, but follows a delineated progression of output. As it is, the 5.0-liter supercharged V8 offered at launch in the F-Type convertible was already churning out 500 metric horsepower. Then came the F-Type R coupe that bumped output up to 550, followed by the limited-edition Project 7 roadster with 575. Topping 600 would only follow naturally, then, but would give the F-Type a broad range of outputs, starting at 335 hp and nearly doubling once it hits the top. It would also handsomely eclipse the Mercedes-AMG GT S (503 hp) and Porsche 911 Turbo S (552 hp), rival the Aston Martin Vantage GT12 (592 hp), and give even the new Audi R8 V10 Plus (610 hp) a run for its money. The bigger question is what form the SVR model will take, and with what other equipment. Coupe or convertible, rear-drive or all-wheel drive, automatic or manual... it's too early to say at this point. But we can probably expect much of the equipment from Project 7 – active diff, carbon-ceramic brakes... the works – to reappear in the SVR as well.

50th Anniversary Porsche 911 vs. Jaguar F-Type Coupe is a battle of beauty, brawn

There can't really be a loser between the Jaguar F-Type Coupe R and the Porsche 911 50th Anniversary Edition. One might be better than the other, but if you're behind the wheel of either of them, you can't complain. In a new video, Motor Trend takes on the difficult task of determining which one of these European powerhouses is the best, not just in terms of raw performance, but also how they actually feel to drive.
The Porsche 911 is one of the perennial favorites of the motoring world. It just doesn't go away and always seems capable of challenging the top vehicles in its class. In this video, Motor Trend takes a look at the 50th Anniversary Edition model that celebrates that heritage while boosting power somewhat over the standard version.
The F-Type Coupe is an incredibly masculine car, MT describing it as "a British Corvette." The coupe's exterior lines are tautly stretched over its athletic body, and it's supercharged 5.0-liter V8 sounds like a demon's growl. Jaguar seems to have things right with its latest sports car.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.