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Jaguar Land Rover cutting production in face of falling demand

LONDON — Jaguar Land Rover will reduce or stop production on certain days at two of its British factories over the next few weeks as Britain's biggest carmaker pursues cost-cutting measures in response to falling demand. JLR posted a 2.3% drop in retail sales in the three months to the end of December and has targeted billions of pounds worth of savings to tackle falling diesel demand in Europe and a tough sales environment in China. The firm will halt production on selected days over a four-week period from late February at its Castle Bromwich factory in central England and stop production on some half or full days at its nearby Solihull facility until the end of March. "The external environment remains challenging for our industry and the company is taking decisive actions to achieve the necessary operational efficiencies to safeguard long-term success," the company said in a statement. "We have confirmed that Solihull and Castle Bromwich will make some minor changes to their production schedules to reflect fluctuating demand globally, whilst still meeting customer needs." The move is not connected to coronavirus, a spokeswoman said, which prompted Fiat Chrysler to warn on Thursday that a European plant could shut down within two to four weeks if Chinese parts suppliers cannot get back to work. Related Video:

2021 Jaguar I-Pace updates include better infotainment, faster charging

Jaguar grabbed an armful of features from the JLR corporate store to improve the 2021 I-Pace, including bits from Land Rover and more technology from the brand's Formula E campaign. Restrained exterior mods start with Atlas Grey tips on the grille mesh, three new color choices in Caldera Red, Portofino Blue, and Eiger Grey, new wheel designs, and 19-inch wheels replacing the 18-inchers on the base-model S. An optional Bright Pack affixes a chrome grille surround, satin chrome window surrounds, and splashes of Atlas Grey on the mirror caps and rear diffuser. The optional Black Pack claims more real estate, painting the rear badges in gloss black. A 3D surround camera system is standard for 2021. Even more ease for drivers comes with the ClearSight digital rear-view mirror that debuted on the latest Range Rover Evoque. A rear-facing, wide-angle camera mounted in the infotainment system's roof antenna can sends images to the inside mirror with the flick of a toggle.  The biggest convenience addition is the Pivi Pro infotainment system that arrived with the new Land Rover Defender, replacing the Touch Pro Duo unit. A 12.3-inch digital gauge cluster pairs with the carryover 10-inch upper and five-inch lower instrument panel screens. Intended to reproduce the smartphone experience on larger screens, a backup battery gets the navigation initialized quickly, and zooming needs no more than a finger pinch. The "flat" menu structure puts oft-used functions on the home screen, and cuts in half the steps required to input a destination compared to the Touch Pro Duo. Android Auto and Apple CarPlay come standard, as does 4G data enabling live traffic, in-unit Spotify and other listening apps, and swift over-the-air updates. Wireless phone charging with signal boost is optional. On top of Pivi's algorithms to learn the best routing and stay quiet during parts of a route that the I-Pace travels regularly (why don't more systems do this?), the 4G support means continuously updated info on EV chargers along the route. Which brings us to hardware and software changes in the powertrain, courtesy of Formula E. Its 394 horsepower and 234 miles of range are unchanged, but the ease of getting that range does. Instead of the 7-kW, two-phase onboard charger, the 2021 I-Pace packs an 11-kW, three-phase charger. Plugged into an 11-kW wall box charger, range grows by 33 miles every hour, compared to 22 miles every hour with the 7-kW system.

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.