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Which is hotter, Lana Del Rey or the Jaguar F-Type?

Lana Del Rey's "Burning Desire" video, the first musical collaboration between Jaguar and its hired songstress, is half music video, half long-form lifestyle commercial for the 2014 F-Type. If you like Del Rey channeling glamorous fifties fame as she lays down vocals of sensuous, languid dolor over images of black-and-white yesteryears, you'll like this song off of her new EP, Paradise.
We think the appearance of a red and brand-new Jaguar, though, is incongruous - either Del Rey or Jaguar is the anachronism, take your pic. That's not to say it's not beautiful, however, so enjoy the combination in the video below.

Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguar's XFR-S Sportbrake looks to be one hot kinschlepper

This is the Jaguar XFR-S Sportbrake, which is too cool for North American sale (the Sportbrake, not the XFR-S sedan, which we're getting soon). Like the XFR-S four-door, it has a 5.0-liter, supercharged V8 pumping out around 550 horsepower.
Our spy photographer's x-ray vision is saying that a ZF eight-speed automatic will be the gearbox of choice for the XFR-S wagon, which fits with the sedan, as well. The Sportbrake also has the usual high-performance touches, with huge air intakes in the front fascia, big wheels wrapped in low-profile tires, a dropped suspension and a rear end that's wearing a diffuser and a pair of meaty, quad exhausts. We're happy to see that the XFR-S Sedan's rear spoiler - or some iteration thereof - isn't here to mangle the Sportbrake's beautiful shape.
Where the this super-fast hauler will debut remains a question. There's virtually zero chance of it arriving at an American auto show (although we do endorse that, and any other decision that brings this wagon to our shores), which likely means it'll be in Europe. The Frankfurt Motor Show and Geneva Motor Show seem like the leading contenders, but we'll just have to wait and see.