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Jaguar design boss admits X-Type was a mistake

History has a way of repeating itself, especially in the auto industry. When Jaguar was owned by Ford, the British brand attempted to field a competitor for the BMW 3 Series, called the X-Type. Based on the bones of a Ford Mondeo, it aped the styling of Jaguar's flagship model, the XJ, while borrowing liberally from the Ford parts bin. That was 2001.
Now, in 2013, Jaguar is planning a new 3 Series challenger based on the platform previewed by the C-X17 Concept, while Ford is attempting to take the latest Mondeo upmarket. The moves have both brands recognizing where, why, and how the X-Type failed. "It didn't look mature or powerful or anything. It was just a car," Jaguar's current head of advanced design, Julian Thomson, told PistonHeads. Basing the X-Type on a front-drive car while giving it styling that was meant for a rear-driver lead to proportions that "were plainly wrong," Thomson told PH. Ford's European head of quality, Gunnar Herrmann, added that the X-Type was "a fake Jaguar, because every piece I touch is Ford."
For what it's worth, the X-Type's successor in the segment will sport rear-drive, with plenty of input from Ian Callum. Thomson described the new model, which would challenge the 3 Series as having, "Big wheels right to the ends of the car, low bonnet, short overhangs, very low cabins." Sounds good to us.

Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.

Jay Leno hits the road in a 1951 Jaguar XK 120 Hot Rod

The 1951 Jaguar XK120 featured in this episode of Jay Leno's Garage might look vaguely like a classic Jag roadster at first, but underneath this cat is something completely different. It was built by Leno's buddy Jason Len of XK's Unlimited when he grew tired of keeping these convertibles stock, and this aluminum-bodied beast was the result. Practically the only major Jaguar part left is the engine. It's a tuned 3.8-liter inline six from an E-Type with Weber carbs that makes an estimated 300 horsepower out of some gorgeous side-exit exhausts. The mill is backed up to a BorgWarner five-speed manual. However, the big surprise is the chassis. In place of Jag's original solution, Len has a custom tubular space frame that he claims sheds some 1,000 pounds over the stock example. There are still some classic Jaguar touches left, though, such as the fin over the driver's head that is reminiscent of the D-Type, and both the wheels and gauges are replicas based on that classic racer. Of course the best part is watching Jay drive this Jag hot rod. This big cat really knows how to purr.