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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2021 Jaguar F-Type R Exhaust Test | Music to a gearhead's ears

Against all odds, England has outmaneuvered America for the most savage and wicked-sounding V8 among the two countries. The 5.0-liter supercharged V8 in the Jaguar F-Type has sounded better than anything since it was popped into the R and SVR. Sorry Hellcats, Coyotes, and small blocks everywhere. Jaguar wins. Ford’s flat-plane crank Voodoo V8 in the GT350 and GT350R might be the only one that can compete on the same playing field. One drive in the 2021 Jaguar F-Type R will have you asking, how is this legal? The sheer level of noise coming out of those four very real chrome exhaust tips ensures every single head turns towards the Jaguar sports car if it hadnÂ’t already. In fact, itÂ’s so loud that we even struggled to record it authentically. You see, flooring it all but overwhelmed our microphone with the deafening roar. The key to hearing what the actual exhaust note sounds like is listening to it rev at a slower rate of speed. Then thereÂ’s the trouble of picking up its glorious overrun full of racecar-like yowls and crackling for days. No matter how you drive, youÂ’re guaranteed to be the most obnoxious individual around. Revving it up to around 3,500 rpm in first gear then releasing the throttle unloads a scary level of pops and crackles that echo throughout entire downtown blocks. ItÂ’s almost like Jaguar figured people would still want to make a stupid amount of noise even if theyÂ’re driving along slowly. This car has no chill. Pulling an upshift anywhere past 4,000 rpm prompts a chainsaw-like, ripping braaaaap that will scare small children and the easily-startled everywhere. It induces endless laughter and enjoyment for the driver behind the wheel. The cliche of "itÂ’ll bring out your inner child" perfectly applies to the F-Type R.  Americans can rest assured that theyÂ’re getting the most savage version of JaguarÂ’s exhaust, too. European F-Types have the required gasoline particulate filters that choke the noise, whereas U.S. cars donÂ’t. Sorry, Earth. If youÂ’ve done much reading on the 2021 F-Type already, youÂ’d know that this updated R actually gets the same engine as the previous generationÂ’s SVR. That means it has 575 horsepower and 516 pound-feet of torque. However, the exhaust on the new R is different from the old SVR in that itÂ’s slightly tamer. ItÂ’s difficult to fathom a wilder exhaust than the one fitted to this R, but it makes perfect sense to reserve the ultimate noise maker for the ultimate version of the F-Type.

Bloodhound SSC makes its speed-ready debut in London

Bloodhound SSC, the 1,000-mph land speed record contender, broke cover this week in Canary Wharf, London, in the heart of the Docklands financial district. "This is the best of British engineering meets the best of British banking," quipped Philip Dunne, MP, minister of state for defense procurement, which has provided backing for the team in terms of Army and Royal Air Force personnel and equipment. The team announced that Bloodhound will do its first test runs in Newquay, Cornwall, next spring before traveling to Hakskeen Pan in northwest South Africa in the fall. There, on October 15, 2016, it will make its first attempt on the land speed record, which currently stands at 763.035 miles per hour. That speed was set by Thrust SSC in the Black Rock desert on October 15, 1997 by Bloodhound's driver, Andy Green. Nineteen years later to the day, Green will be shooting for a speed over 800 mph. Over 8,000 people will come to Canary Wharf to see this extraordinary jet- and rocket-powered car over the next couple of days. This is the first-ever viewing of the machine in assembled form. The right-hand side is fully dressed in desert spec, complete with forged aluminum wheels and aerodynamics. The left-hand side is in 'naked' Newquay test spec, with panels removed for easy access and the whole thing riding on rubber tires that can run on tarmac. First impressions are of a big yet muscular car simply crammed with engines, jets, and rockets. The most recognizable thing, apart from the seven fire extinguishers, is the Jaguar AJ133 5.0-liter V8, lifted from an F-Type, which will run the fuel pumps that deliver over 211 gallons of high-test peroxide over the rocket motor's 20-second burn time. The EJ200 Typhoon military jet engine occupies the top floor and provides nine tons of thrust, and underneath is the single Nammo rocket motor providing an additional four tons. "When we go for 1,000 mph, we'll need another two rocket motors," says Mark Chapman, Bloodhound's chief engineer. "That total additional eight tons of thrust is what we'll need to get from 800 to 1,000 mph." He explains that the rear of the car will have to be redesigned to accommodate the two additional rocket motors, and the suspension might have to be adapted with longitudinal rear spring units like the fronts. There are still unknowns in the project, such as the area of vacuum that will follow the car several meters behind.