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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Jaguar XFR-S is motor-porn on a mountain road

The 2014 Jaguar XFR-S might have only been good enough to take the runner-up spot in our Editor's Choice top five debuts at the LA Auto Show, but we'd be hard-pressed to find a car with a more exhilarating exhaust note. As proof of this, Jaguar released a video showing the XFR-S tearing up a windy, European mountain road in close to a minute of hardcore driving footage.
The big blue cat has the same great exhaust note of the XKR-S, and the driver puts all of the car's 550 horsepower to work demonstrating the handling - and drifting - abilities of the new XFR-S. If there's any disappointment to be had, it's the fact that you have to jump to the 30-second mark of the video for any of the action to start.
Scroll down to watch the video, and be sure your speakers are turned all the way up.

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.