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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar has something special planned for Goodwood

It's been barely a week since JLR announced its new Special Operations division, dedicated to creating limited-run halo cars and custom creations for both the Jaguar and Land Rover brands. Now the British automaker has confirmed the debut of the division's first project.
We don't know what it is, exactly, that Jaguar will be bringing to the Goodwood Festival of Speed later this week, but we bet it'll be exciting. If we were the betting kind, we'd put our money on some kind of hot-rod F-Type, but we'll just have to wait and see.
Alongside whatever JLR Special Operations has got cooking, Coventry will also be bringing the new F-Type R Coupe and XFR-S Sportbrake to run up the hill alongside a whole slew of classic and racing Jaguars, including a pair of D-Types, a Group 44 E-Type, a Group A XJS and the reunion of XJR-9 and Andy Wallace that last saw each other on the top step of the podium at Le Mans in 1988.

Jaguar C-X75 production run canceled

"We feel we could make the car work, but looking at the global austerity measures in place now, it seems the wrong time to launch an 800,000-pound to 1 million-pound supercar."
Those words are from Jaguar Global Brand Director Adrian Hallmark, and as true as they may be, it still stings a little bit. After all, we've been looking forward to the Jaguar C-X75 ever since word came from Jolly Olde that it was green-lit for a short production run.
Some of the cool bits and pieces the world will now be without: a powerful but relatively miserly 1.6-liter turbocharged and supercharged four-cylinder engine, two electric motors driving all four wheels and a carbon fiber chassis developed by Williams F1. Sigh.