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Jaguar XE teased in new video, will debut September 8

Outside of a major auto show, this might be one of the best times of the year for new car debuts, and we couldn't be more excited. Just this week, the low-slung face of the next-generation Mazda MX-5 Miata showed itself to the world, and Land Rover debuted its new Discovery Sport. Plus, there's a double-whammy of launches on the imminent horizon with the unveilings of the Jaguar XE on September 8 and the Mercedes-AMG GT on September 9.
Jag is teasing the launch of its latest midsize luxury sedan with a few glimpses on video. It's strangely secretive, given the fact that Jaguar showed the XE's face completely un-camouflaged a few weeks ago. Regardless, it's quite a looker up front with a sleeker take on the shape of the larger XF.
Because of the way Jaguar is slowly leaking details about the XE, there are a few other things we already know about this new cat, too. It rides on a monocoque chassis made from over 75 percent aluminum, and the automaker is promising 75 miles per gallon fuel economy on the more lenient European cycle for at least one engine in the lineup.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.