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Jaguar planning additional models, engines

Jaguar is in the midst of a product offensive, rolling out the new XE and XF sedans while preparing the upcoming F-Pace crossover. But it's not about to sit on its leather-upholstered laurels. According to Motor Trend, the British automaker has a slew of projects in the cooker. For starters, there will reportedly be more versions of the flexible new Ingenium engine family. The lineup is being launched with gasoline and diesel four-cylinder engines, but is tipped to breed smaller three-cylinder versions as well to slot into a variety of Jaguar and Land Rover models. More intriguing, however, is the suggestion that Coventry is planning to replace its long-serving 3.0-liter supercharged V6 with a new straight six engine that could go turbocharged – which would make some sense out of the 35t moniker being worn by the supercharged XE. Of course Jaguar is going to need some new vehicles to slot those engines into, and MT suggests there are several possibilities under consideration (if not actual current development). The XE could breed wagon, coupe and convertible versions, as well as an SVR variant to take on the the BMW M4, Cadillac ATS-V et al. If the F-Pace proves a success, it could lead to larger and smaller crossovers in the future. The next XK is tipped to grow larger and go up-market. There, it would compete with the likes of the Bentley Continental GT, Rolls-Royce Wraith and Mercedes S-Class Coupe, while steering clear of the smaller F-Type. Related Video:

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.