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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

Jaguar is developing an electric car to join I-Pace crossover

NEW YORK — Straight from nabbing the World Car of the Year award at the New York International Auto Show for the new 2019 I-Pace electric crossover, as well as publicly unveiling the 2020 XE sport sedan, Jaguar's design chief says the brand is also developing a car with a fully electric powertrain. "We are doing more battery cars at Jaguar, yes," Ian Callum told Autoblog. "That's all I'm saying." Callum wouldn't divulge further details except to add, "When you're doing electric cars, they're new cars. They're not just batteries put in an old car. You can't do that." Jaguar has been rumored to be planning a potent all-electric version of the XJ based on its flexible new Modular Longitudinal Architecture. Jaguar Land Rover has said that it plans to offer each new or significantly redesigned model in electrified variants starting in 2020. Land Rover is also showing a mild-hybrid version of the 2020 Range Rover Evoque and 2019 Range Rover Sport, plus plug-in hybrid variants of the 2020 Range Rover and Range Rover Sport. In addition to being named World Car of the Year, the I-Pace took home World Car Design of the Year and World Green Car of the Year. The F-Pace, the brand's flagship SUV, won World Car of the Year in 2017. Callum also said he believes that sedans have a future, even as he acknowledged the importance of SUVs as the brand's volume-selling "breadwinners." Jaguar is an increasingly rare breed of automaker with more cars, at four [the F-Type, XE, XF and XJ] than SUVs [the I-Pace, E-Pace and F-Pace]. "The vehicle mix is the right balance," he said. "I personally don't believe that sedans are going to disappear. People will continue to go with sedans. The range you see currently will be eventually replaced by like-sized cars. That's all I can say about that at the moment, but the XJ will be replaced, and eventually the XE and XF will be replaced. I really believe the cars are here forever, I don't think they're going to disappear in favor of SUVs."

Jaguar F-Pace vs. Porsche Macan | Performance luxury crossover comparison

TRANSCRIPT: The luxury performance crossover. 10 years ago, the list of examples was only a few vehicles deep but today it seems like every luxury car company makes at least one of these. This specific example is a 2018 Jaguar F-Pace S and it happens to be Autoblog 's newest long-term test vehicle. And here's the thing: It's really great to drive. Welcome to the Jaguar F-Pace S. Under the hood we have a supercharged 3.0-liter V6 that makes 380 horsepower and 332 pound feet of torque, which pulls the F-Pace from 0 to 60 in just 5.1 seconds. That's a pretty sizable upgrade from the base model's 247 horsepower and 269 pound-feet of torque. The engine is paired to an eight speed automatic transmission that responds pretty quickly to the paddles when in sport mode. There are three driving modes to choose from: You have dynamic, normal and eco. Even though the F-Pace name sounds like the F-Type, aside from the powertrain, they really aren't related. It's named that because it's based on the rear-wheel-drive Jag XF, just like the E-Pace is on the XE and the J-Pace will end up being based off of the XJ. Even though the F-Pace is all-wheel drive compared to the rear-wheel XF, it is a rear-bias system, which means it belongs exactly where we are right now, on twisty, turny back roads. This is a Jaguar, which means it sounds good but it looks even better. In my opinion, this is the best looking SUV on the market today. The Caesium Blue is a new color in the U.S. for this model year and we opted to get the black package, which includes black side vents, a black grill and roof rails. This is a $70,000 luxury crossover and the materials, they're okay. The plastics, I don't know, they kind of feel cheap even with the luxury interior upgrade package. The 10-inch touch screen is pretty big, in a good way. And while the surround sound isn't the best that I've heard, it's perfectly serviceable, especially since all I want to hear is this engine. For $70,000, this is what you get: A beautiful SUV that performs incredibly on the road. But what if you want more? This Macan costs over $96,000, which is almost $30,000 more than the F-Pace S. If you wanted to, you could buy a base Cayenne and a base F-Pace for that kind of money. But with that price comes more power, thanks to this Macan Turbo's performance pack. 60 more horsepower and 90 more pound-feet of torque than the F-Pace S bringing the total to 440 horsepower and 442 pound-feet of torque.