1995 Jaguar Xjs Base Convertible 2-door 4.0l on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar C-X17 crossover concept revealed, hides new lightweight aluminum architecture

Just as Jaguar teased earlier this month, the luxury marque is debuting its first-ever sports crossover concept at the 2013 Frankfurt Motor Show, which begins this week. In addition to previewing what a soft-roading Jag might look like, the C-X17 concept also showcases the brand's new advanced unibody aluminum architecture, which it calls the future of its brand.
The British automaker touts the new technical foundation as high-strength, lightweight and extremely stiff, and notes that it incorporates sustainable technologies such as a high-strength alloy made from recycled raw material. The architecture's flexibility means Jaguar will be able to simultaneously manufacture several vehicles on the same production line - a change that will ultimately help the automaker grow its product portfolio.
Indeed, if the C-X17 concept sees production, it would represent a completely new direction for Jaguar, which has previously focused on luxury sedans and sports cars. However, while Jaguar says a range of future models will be built using the new architecture, it hasn't yet mentioned a crossover. The first model to be built on the new underpinnings will launch globally in 2015, and it's - you guessed it - a premium midsize sedan.

Petrolicious profiles one of the final Jaguar E-Types

There's no question that David Paddison has got a very lovely 1974 Jaguar E-Type convertible. The rubber bumpers of this late E-Type may distract ever so slightly from the purity of the lines, but that doesn't mean we're still not completely jealous of the latest Petrolicious subject car.
As usual, the team of vintage car videographers has done a fine job capturing a small moment of gear-headness with this latest installment - The Last of the Breed. We do wonder why we don't get to hear a little bit more of that famed Jaguar V12 rumble, however. There's just a whiff of engine and exhaust sound in the middle of the video, while the rest of the piece sounds like it was scored by Amy Grant's rhythm guitarist. See for yourself, below.