1994 Jaguar Xjs Cabriolet 6.0 Stunning Red With Cream Int. on 2040-cars

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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

New Civic, FCA UAW Agreement, Frankfurt | Autoblog Minute

FCA reaches a tentative agreement with the UAW, Honda reveals the all new 2016 Civic, and the Frankfurt Motor Show dazzles us again.Senior editor Greg Migliore reports in the Weekly Recap edition of Autoblog Minute Weekly. UAW/Unions Bentley Honda Jaguar Porsche Tesla Autoblog Minute Videos Original Video FCA porsche mission e civic

Xcar focuses on famed Jaguar test driver Norman Dewis

If you have any interest at all in motoring history, especially when it comes to European sports car racing from the '50s and '60s, do absolutely whatever you can to set aside 38 minutes for this interview with former Jaguar test driver Norman Dewis from XCar. Dewis had a hand in developing the British brand's vehicles from 1952 to 1985, and as expected over that time, he amassed some fantastic stories. Xcar did a great job of teasing a few of those great tales out of him here. From the very beginning, Dewis was gifted with a natural talent to read a car as a test driver. When he was just 16, he was taken out on his first chance to evaluate a vehicle and picked out even more intricacies than his instructor. Dewis eventually wound up at Jaguar, and that's where his career really took off. Among his many accomplishments there, he had a role in developing disc brakes both for racing and the road, set multiple world top speed records, and helped bring the E-Type to the world. Dewis even made the famous overnight drive in an XKE convertible from England to display it at the Geneva Motor Show. Dewis tells a first-hand account of being in the Jaguar paddock during the tragic accident during the 1955 24 Hours of Le Mans that took the lives of dozens of spectators. It's a story that we usually can only read about or watch in black-and-white films. Hearing Dewis' side really brings this history to life.