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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar Classic heading to Le Mans with vintage racers

A grid full of vintage Jaguars will rumble into France in July to race in the Jaguar Classic Challenge during the Le Mans Classic. The event should give motorsport fans plenty to watch with a bevy of pre-1966 Jags on the famous circuit, including E-Types, XKs, C-Types, D-Types, and even the company's sedans. Jaguar launched the vintage racing series last year to build on the success of the popular E-type Challenge. It continues with a five-event calendar this season but swaps out a meeting at Brands Hatch to go to Le Mans – hard to argue with that change. The drivers also get to lap Donington Park, Silverstone, the Nurburgring, and Oulton Park. Le Mans is practically a home track for these classic Jags. The British automaker dominated the 24-hour race there in the 1950s, including overall victories in '51, '53, '55, '56, and '57. "Watching a diverse array of pre-1966 Jaguars racing on the iconic circuit, some of which even raced there in period, will surely be a sight not to be missed," Tim Hannig, Jaguar Land Rover Classic Director, said in the season announcement. Again, we find it hard to argue with that sentiment. Related Video: Iconic Jaguar sportscars will return to the Le Mans circuit as the Jaguar Classic Challenge confirms Le Mans Classic in revised 2016 calendar Race series is part of Jaguar Land Rover Classic business specialising in cars, services, parts and experiences First race commences at the Donington Historic Festival on 30 April - 2 May Drivers wishing to take part in the true spirit of classic racing in 2016 can visit the dedicated web page at http://www.hscc.org.uk/jaguar-classic-challenge for full details Whitley, Coventry - 01 February, 2016: Excitement levels are building for the second season of the Jaguar Classic Challenge as the Le Mans Classic is confirmed for inclusion in the all-new race calendar for 2016. The Le Mans Classic will be one of the major highlights of the forthcoming season that will see a diverse field of pre-1966 Jaguars going wheel-to-wheel in the competitive single-marque series. Jaguar has a long and successful history at Le Mans, with the marque first winning there back in 1951 with Peter Walker and Peter Whitehead driving the C-type - affectionately known as XKC 003. A one-two finish followed this in 1953 with the duo of Tony Rolt and Duncan Hamilton taking overall honours. Jaguar dominated Le Mans for three consecutive years in 1955, 1956 and 1957 in the D-type.

Jaguar XFR-S is motor-porn on a mountain road

The 2014 Jaguar XFR-S might have only been good enough to take the runner-up spot in our Editor's Choice top five debuts at the LA Auto Show, but we'd be hard-pressed to find a car with a more exhilarating exhaust note. As proof of this, Jaguar released a video showing the XFR-S tearing up a windy, European mountain road in close to a minute of hardcore driving footage.
The big blue cat has the same great exhaust note of the XKR-S, and the driver puts all of the car's 550 horsepower to work demonstrating the handling - and drifting - abilities of the new XFR-S. If there's any disappointment to be had, it's the fact that you have to jump to the 30-second mark of the video for any of the action to start.
Scroll down to watch the video, and be sure your speakers are turned all the way up.