1990 Jaguar Xjs V12 Convertible 2-door 5.3l on 2040-cars

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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Watch the Jaguar I-Pace live reveal

The day has finally come for the Jaguar I-Pace electric crossover to be revealed, and you can watch as the sheet is pulled off the company's first full EV. The reveal starts at 1:00 p.m. ET, and can be viewed in the embedded video above. The I-Pace was first revealed in concept form in Nov. 2016. Jaguar claimed it had a range of 220 miles, 400 horsepower, and 516 pound-feet of torque. Jaguar has also promised very fast charging at 100kW DC chargers. Apparently it can regain 80% of its charge in 45 minutes at such a charger. Jaguar has claimed this charging capability for the production model, but we have yet to see if the power and range numbers held up. Jaguar will also run a one-make I-Pace race series alongside Formula E. We'll see if any further announcements are made about the racing version of the car and the series. Related Video:

2013 Jaguar XF 3.0 Supercharged

Generally speaking, I don't get too upset about the growing need to replace displacement in modern cars. Sure, there are exceptions (don't you touch my 6.2-liter AMG V8), but honestly, the industry's new forced induction powertrains are all lovely, and their gains in fuel economy - when they actually make good on them - can make up for the ever-so-slight losses in performance or driving character.
But I'm having a hard time keeping my chin up with this Jaguar XF. For the 2013 model year, Jaguar has killed off the naturally aspirated 5.0-liter V8 and fitted a supercharged 3.0-liter V6 with an eight-speed automatic in its place (and even offers a turbocharged four-cylinder engine below that). That all sounds perfectly well and good, but a week behind the wheel of this British Racing Green sedan just left me missing that V8. And then some.
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