1989 Jaguar Xjs V12 Convertible on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar recalls 1,500 XJ sedans over brake issues

A problem with the hydraulic brakes on the flagship XJ sedan has prompted Jaguar to issue a recall. The issue, as publicized by the National Highway Traffic Safety Administration in the notice you can read below, revolves around the brake line junctions underneath the affected vehicles, which may leak fluid, thereby reducing the effectiveness of the braking system. The problem only affects an estimated 1,571 units from the 2014 and 2015 model years, manufactured between February 6 and July 23, 2014. Owners of those affected units are being notified to bring their vehicles in to their local Jaguar dealers to have the brake line junctions inspected and tightened. This issue appears to be unrelated to Jaguar's recent recall of several model lines, the XJ included, over a problem with the power steering system. RECALL Subject : Incorrect Torque of Brake Pipe Unions Report Receipt Date: NOV 19, 2014 NHTSA Campaign Number: 14V741000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 1,571 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America (Jaguar) is recalling certain model year 2014-2015 Jaguar XJ vehicles manufactured February 6, 2014, to July 23, 2014. In the affected vehicles, the brake line junctions under the vehicle may leak brake fluid. CONSEQUENCE: A brake fluid leak may reduce the vehicle's braking ability, requiring additional distance to stop the vehicle, thereby increasing the risk of a crash. REMEDY: Jaguar will notify owners, and dealers will inspect the brake line junctions, tightening them as necessary, free of charge. The recall is expected to begin on January 16, 2015. Owners may contact Jaguar customer service at 1-800-452-4827. Jaguar's number for this recall is J048. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Jaguar buys world's largest collection of British cars

Whether you're looking at Bertone going bankrupt or Spyker facing (and subsequently resolving) a large tax bill, it's saddening to see an automaker having to sell off its factory collection. That's why we're glad to report that there are still some acquiring historic vehicles from their pasts. Like Jaguar, which has just bought the largest private collection of classic British cars in the world.
The collection of 543 cars was painstakingly assembled by one James Hull, a British dentist with some 50 dental clinics to his name across the UK and who was keen to find the right buyer to take possession of his life's work and preserve it for years to come.
Of those 543 cars, the majority are of British origin, including over 130 Jaguars. The collection includes seven XK120s, several C- and D-Types, a rare XKSS, eight E-Types, thirty Mark-series Jaguar sedans, nineteen XJS coupes and convertibles, some twenty XJ sedans as well as some pre-war SS models and Swallow sidecars and coachbuilt specials from the company's early days. Among the many noteworthy examples are a rare SS100, an alloy-bodied XK120 and an MK X owned by company founder Sir William Lyons himself, as well as Winston Churchill's Austin, Elton John's Bentley, and racing driver and motorcycle rider Mike Hailwood's E-Type.