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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2017 Jaguar XE: We'll miss our long-termer, but not its diesel engine

This may be automotive journalist blasphemy, but diesels aren't always a good thing. And I don't mean that from an emissions standpoint. Sometimes the diesel in question isn't a good engine, and/or is a bad fit for the cars to which they're fitted. Our long-term Jaguar XE diesel is a textbook case of both issues. The first issue becomes apparent from the moment the 2.0-liter turbodiesel four-cylinder fires up with all the clattering, tapping and ticking that can only come from a compression-ignition engine. It's far from the shaking and knocking of full-size diesel trucks of a few decades ago, but it definitely feels a generation or two behind other diesel cars. For instance, we had a diesel Chevy Cruze in the office, which was quieter and smoother than the Jaguar despite a base price roughly $10,000 less. It becomes a bit smoother and less raucous as revs increase, but the volume remains rather high, making it sound as though the engine is struggling more than it is. Though, to Jaguar's credit, the company has managed to keep virtually all engine vibrations from entering the cabin. Now, the diesel engine's voice would be less problematic if it provided some engaging performance, but, outside of the high fuel-economy numbers, there's hardly any to be found. This may seem surprising considering the Jaguar's 318 pound-feet of torque, but that torque figure lasts only briefly from 1,750 rpm to 2,500 rpm. After that, the torque rapidly falls off, and you don't see the Jag's meager 180 horsepower peak until 4,000 rpm -- not far off of the engine's roughly 5,000-rpm redline. As a result, the XE has adequate passing power and around-town shunt, but anytime you want to play with more revs, it faceplants. But at least it does nail, and even exceed, its 40-mpg highway fuel economy rating without trying. The faults of this diesel engine are then exacerbated by the fact that it's in such a smooth and fun car as the XE. It positively glides across rough city streets and highways, keeping the chassis steady and its passengers soothed. Coupled with a quiet cabin, the XE is a peaceful place to be. At least it would be if the diesel didn't rudely interrupt every time the throttle pedal is pressed. Through some sort of black magic, the XE handles about as well as it rides. The incredibly sensitive and accurate steering is superb. It feels like adjustment knobs on a high-end stereo -- weighted perfectly and fine enough to get it right where you want it.

Autoblog Podcast #392

Episode #392 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about recent confessions by Autoblog Editors, the unconfirmed rumors that the 2015 Dodge Charger SRT Hellcat will show up at the Woodward Dream Cruise, and the release of the North American Car and Truck of the Year long list. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #392: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Autoblog editors come clean Dodge Charger SRT Hellcat to debut at Woodward Dream Cruise NACTOY long list released In The Autoblog Garage: 2015 Jaguar F-Type Coupe 2015 Subaru Legacy Limited 2015 Audi S8 2015 Alfa Romeo 4C Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:48:05 Rundown: Intro and Garage - 00:00 Editor Confessions - 34:48 Hellcat Charger Unveil - 59:56 NACTOY Long List - 01:09:51 Q&A - 01:25:43 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes