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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar Land Rover mulling factory in Georgia?

London's Sunday Times reported last October that Jaguar-Land Rover was sniffing around The South looking for a potential manufacturing site, and was "talking to several southern states." We imagine Georgia was one of them; The Peach State has Kia Motors Manufacturing in West Point, it claims Porsche HQ as a resident, and soon the Mercedes-Benz regional office, too. The Atlanta Journal-Constitution has said that Governor Nathan Deal recently took the initiative to fly to the UK to "make prospect calls" with JLR executives about a deal. We don't have any details about the calls, but we'll guess that they involved Deal making a financial case for GA over other states while sipping a cup of tea. It's said that the English luxury maker wants to build a factory here with a 200,000-unit capacity, to take advantage of the same financial efficiencies that have planted other automakers in the US and Mexico; it opened a facility in China last year to build the Range Rover Evoque, Land Rover Discovery Sport, and the Jaguar XE, and is casting eyes over Brazilian and Saudi Arabian soil for other facilities. No timetable has been given for a decision. Related Video: News Source: Atlanta Journal-Constitution via Automotive News - sub. req.Image Credit: AP Photo/Tony Ding Government/Legal Plants/Manufacturing Jaguar Land Rover Luxury

Jaguar's latest beast is the 2018 XJR575

Hot off the rear wheels of the insanely quick XE SV Project 8, Jaguar is back with another pumped-up sedan. It's called the XJR575, and although it isn't as extreme as the aforementioned XE, it still packs a version of the company's 5.0-liter supercharged V8 that makes 575 horsepower and 517 pound-feet of torque. According to Jaguar, that will get the full-size luxury sedan to 60 mph in 4.2 seconds on its way to a top speed of 186 mph. There isn't much on the outside to tell this hot-rodded kitty from the regular XJR. The front bumper, rear spoiler, hood vents, and side skirts are all the same as the lower-powered version. It does come standard with black wheels, but they can also be optioned on a normal XJR. There are only a couple of unique points. One of which is the addition of XJR575 badges. The other is the application of a model-specific paint color. Buyers of the XJR575 will have the option to coat their cats in the Satin Corris Gray seen above, or a hue called Velocity Blue. Inside, seats are upholstered in black leather with red stitching. They feature diamond-stitched panels, as well. In the seat backs, the number 575 is embroidered. The sill plates also feature the XJR575 logo. The infotainment gets an upgrade, too, in the form of a bigger 10-inch touchscreen. Jaguar hasn't announced pricing or availability of the XJR575 yet. However, we will likely know soon, as the company will be revealing some updates for the rest of the XJ line-up for the 2018 model year. We expect to get details on pricing and availability at that time. Related Video: