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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar gets to work on next-gen XF sedan

With the XE now out in the open, Jaguar can begin to focus on what comes next. That means a new crossover, but also replacements for some of its aging current models - chief among them, the XF. Introduced back in 2007, Jaguar's mid-range sedan is growing a little long in the tooth. But from these latest spy shots, we can see that the British automaker is hard at work developing its successor.
Expected to be based on the same iQ A1 platform that underpins the new XE, the new XF promises to be lighter in weight and more advanced than the model it replaces. Look for most of the same engines to carry over, including gasoline and diesel options ranging from four cylinders to eight, with and without forced induction, with a potential plug-in hybrid version to follow. The current model is available in rear- and all-wheel-drive configurations and in sedan and wagon body styles, and we'd expect its replacement to follow suit.
The low-profile wheels and dual exhaust pipes on one of the prototypes spotted suggests it would lie somewhere near the top of the range, while the second prototype packs taller sidewalls and a trailer hitch. It's hard to discern much esle from the spy shots, heavily camouflaged as they are, but as with the technology underneath, we'd expect styling to takes some cues from the smaller XE as well. Jaguar will, of course, need to tread the line between distinctive and understated if it's going to fend off the Maserati Ghibli and take a bigger slice of the pie away from the likes of the Audi A6, BMW 5 Series and Mercedes-Benz E-Class, the Lexus GS and Infiniti Q70, the Cadillac CTS and the upcoming new Volvo S90.

Jaguar refreshes the 2018 F-Type lineup and adds a high-performance V6 model

Jaguar is giving the F-Type line a refresh for 2018 and adding two new variants. All new F-Types feature LED headlights and slightly darker taillights. Every model except the SVR also gets updated front bumpers. The most noticeable change is the side vents, which morph from the double slots to single openings in most cases. The F-Type R's large side vents are bisected horizontally. The two new F-Type models are the R Dynamic and the limited edition 400 Sport. The R Dynamic isn't particularly exciting, since it's pretty much just a dress-up package for the entry level 340- and 380-horsepower F-Types. All the model adds are 19- and 20-inch wheel options, as well gloss black-painted hood vents, splitter, side sills, and rear diffuser. The 400 Sport, on the other hand, comes with much more. It's only available for one year, and comes with a modified supercharged V6 producing 400 horsepower. The 400 Sport can be ordered with either rear- or all-wheel-drive, but the 8-speed automatic is the only available transmission. The car also benefits from larger 15-inch brakes at each corner. Owners of the 400 Sport can personalize their driving settings as well, thanks to the car's Configurable Dynamics system. Inside and out, the 400 Sport gets some visual upgrades, too. It includes the Sport Design Pack, which adds a deeper front spoiler, larger side sills, and a rear diffuser. A flat-bottom steering wheel, yellow contrast stitching, and black brushed aluminum accents finish off the interior. There are also plenty of 400 Sport badges on the car. View 12 Photos The two other major changes for the F-Type line involve infotainment. One of which is that every model now comes standard with Jaguar's Touch Pro infotainment system and its 8-inch touchscreen with which the driver can interact. The other is a cool new app the company developed with GoPro. It's called ReRun, and it allows the driver to connect a GoPro camera to the car, and download footage to the phone. The reason for connecting the camera to the car, is so that it can add telemetry data including speed, gear, g force, and steering and brake inputs to the video footage. After a spirited drive in the country or on a racetrack, the footage can be downloaded to the phone to be reviewed and shared. The app even generates "highlights" automatically. The new F-Type range will go on sale in the first quarter of 2017.