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Lister introduces 666 hp, 208 mph limited edition Thunder

Lister is one of the most storied nameplates when it comes to Jaguar-based racing cars, with tons of Le Mans heritage on its shoulders. The company says it's Britain's oldest surviving racing car company. As well as racing cars, Lister has produced several road-going specials, such as the widened XJ-S derivative called Le Mans and the Storm, whose 7-liter V12-engine was not only based on the XJR-9 racing car, but also the biggest V12 engine fitted to a production car since WWII. Now, in addition to continuation specials like the reborn Knobbly, there is a new Lister on the market — boldly called the Thunder. The Thunder is based on the F-Type, but its supercharged 5-liter V8 has been re-engineered to reach 666 horsepower. It will reach 62 mph in just 3.2 seconds, 100 mph in 6.8 seconds and go all the way to 208 mph. To compare a production F-Type SVR to the Thunder, the Jaguar-badged car has 99 less horsepower and takes half a second longer to hit 62 mph. There will only be 99 units built, and they are priced at almost $200,000 in the UK — we reached out to Lister for a confirmation whether the cars will be made available to U.S. buyers. But they are selling out soon, as Lister today announced that in the 24 hours since the unveiling of the Thunder, 22 customers already put in an order, worth in excess of $4.37 million. But the Thunder will be much more than a limited edition plaque in the dashboard (and that 99 extra horsepower); the paintwork and the interior will be bespoke to the specially built car. The modifications to turn an F-Type into a Lister Thunder will be carried out at Lister's historic facility in Cambridge, UK. Related Video: Featured Gallery Lister Thunder Aftermarket Jaguar Luxury Performance lister

Jaguar Land Rover gets to work on new university R&D center

Jaguar Land Rover has a raft of new products in the pipeline, from the new Defender to the next-generation XF sedan. But new product isn't the only thing the British automaker is investing in: it's also opening new facilities around the world, including what it's calling the National Automotive Innovation Centre back home in the UK. Based at the University of Warwick, the new $220-million R&D center is the result of a joint effort between JLR, its parent company Tata, the manufacturing arm of the university and the British government. The facility will bring together professionals from the automaker as well as its suppliers with academics to encourage, as the name suggests, innovation in the automotive sector. Its 355,000 square feet are earmarked to become the hub for Jaguar Land Rover's advanced research activities, including "workshops, laboratories, virtual engineering suites and advanced powertrain facilities, equipped to enable a full range of design, visualisation and prototyping activities." The cornerstore was just laid in a ceremony this week, but the facility isn't due to open until the Spring of 2017 when it will encompass some 1,000 employees, including 600 relocated by JLR to the new location from other sites in the UK. Related Video: Construction Begins On New UK Automotive Innovation Centre For Jaguar Land Rover - GBP150 million National Automotive Innovation Centre (NAIC) will open in Spring 2017, providing a state-of-the-art technology hub for Jaguar Land Rover's advanced research team and collaborative partners from the supply chain and academia - To keep the UK and Jaguar Land Rover at the forefront of global innovation, the team will develop the vehicles and personal mobility solutions of the future - The NAIC will focus on inspiring the next generation of engineers - from schoolchildren to undergraduates.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).