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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar builds F-Type to support Tour de France team [w/video]

The Tour de France is typically a two-wheeled affair, dominated by cyclists yearning to capture the prestigious yellow jersey. While the 2014 event winds its way through Europe, Stage 20 will see an altogether different conveyance wind along the route between Bergerac and Périgueux - the Jaguar F-Type Coupe.
As part of its partnership with the British cyclists of Team Sky, Jag has enlisted its new Special Operations division to build a one-off F-Type Coupe, based on the 550-horsepower, supercharged R model.
SpecOps has removed the rear glass and come up with a creative solution to mount a pair of Team Sky's racing cycles in the back. Aside from that upgrade, the cabin boasts new upholstery in the colors of Team Sky's traditional livery. A separate power supply has been established below the bikes in what's left of the trunk, which provides juice for a set of radios and microphones, so that the team's director can communicate with the riders.

2016 Jaguar F-Type S Coupe Quick Spin [w/video]

The Jaguar F-Type – as either a coupe or a convertible – has proved easy to fall in love with. It's one of the best looking cars in the world, period. And it has been endowed since launch with lovely engine options on either end of the range, athletic rear-drive handling, and a tuneful exhaust that sets one's heart to thumping. So how does Jaguar improve on such a winning formula? The answer that enthusiasts have hoped for is that Jag offer its sports machine with a traditional manual gearbox. And for the 2016 model year, those hopes have been fulfilled. Always wiling to take one for the team, I flew out to New York state to drive the 2016 F-Type S Coupe, fitted with the new manual transmission. (The trip included time in the F-Type R AWD that you'll hear more about later, and a long stint in the Range Rover Sport SVR, so I wasn't exactly shy about requesting the gig.) The short version is that the F and the 6MT get along like special sauce, lettuce, and cheese. But for the detailed blow-by-blow follow along. Driving Notes So, how is the manual? That's the primary force animating this review, after all. The short answers are: great, fine, just dandy. The middleweight clutch (not too light, not too firm) is easy to operate at speed or in heavy traffic. The gearlever offers positive, smooth action, not particularly mechanical, with throws that are of average length. The closest analogous experience I've had is with BMW manuals, though the Jag's clutch is slicker. But the biggest win for the stick shift in the F-Type is spiritual (if you'll excuse my being a bit romantic). This is after all the heir to the E-Type legend, a stirring rear-drive coupe (or convertible) that looks like wet sex and goes like heaving hell. The eight-speed automatic will continue to offer a more modern driving experience, but the manual just feels right with the car. You're going to have to prefer that kind of purity over outright speed to get the manual, too. Jag with sell you a hand-shaker with the base, 340-horsepower F-Type or the 380-horse F-Type S, but not with the V8 or new-for-'16 AWD variants. The supercharged V6 in the S is far from disappointing. Keep the sport exhaust active and you're likely to be the best sounding thing on the road that day, unless you run up on a coffee klatch of Ferraris.