Classic 1973 Jaguar Xj6 Coupe on 2040-cars

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Jaguar C-X17 Concept teased before Frankfurt

Just ahead of the Frankfurt Motor Show, which begins September 10, Jaguar is teasing the reveal of a design study to introduce its new advanced vehicle architecture. Dubbed the C-X17, the mysterious concept "illustrates the diversity of vehicles that could be produced using this architecture, which underpins the innovative future of the Jaguar brand."
While it's not entirely clear what this architecture involves or what type of vehicle the C-X17 may be, this reveal is reminiscent of Jaguar's decision to unveil the C-X16 concept, a hybrid electric sports car, in Frankfurt in 2011. From the looks of the teaser image Jaguar released (click above to enlarge), we're guessing the C-X17 will be something between a low-slung crossover and a sporty wagon. But we won't have to wait too long to find out - Jaguar is streaming the live pre-show reveal to invited guests on its Facebook page on Monday, Sept. 9.
In addition to the C-X17, Jaguar be showing off the performance-oriented XJR and XFR-S, and, of course, the F-Type convertible. Scroll down for the official press release.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2014 Jaguar XFR-S Sportbrake is one hot hauler

Oh look, another super-hot wagon that won't be making its way to the US. Awesome.
Actually, in all honesty, it really is awesome. Meet the Jaguar XFR-S Sportbrake, a red-hot (or blue-hot?) version of the rakish XF wagon that originally bowed at the Geneva Motor Show back in 2012. The formula here is pretty much plug-and-play: take the 5.0-liter supercharged V8 from the XFR-S and shove it in the wagon body, and add all of the necessary visual flair fitting of a properly powerful Jag. The end result is an estate that packs 542 horsepower, 502 pound-feet of torque, and the ability to sprint to 60 miles per hour in a scant 4.6 seconds. Meow.
This Jaguar joins a growing segment of ultra-hot wagons in Europe, rounded out by offerings like the Audi RS6 Avant and the Mercedes-Benz E63 AMG longroof - the latter of which you can actually buy in North America. Sounds like the sort of comparison test we'd love to facilitate. Guess we'll have to leave that to our friends at Autocar, though.