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Jaguar XJ could move to all-electric platform late this year

The Jaguar XJ is getting a little long in the tooth. The current generation of Jaguar's flagship sedan debuted back in 2009, making it one of the oldest vehicles still on the market. This week, Autocar reported that a new XJ could debut late this year and would move to an all-electric platform. That would place the XJ straight against cars like the Tesla Model S and upcoming Porsche Mission E, presumably sharing parts with the upcoming I-Pace electric crossover. While a couple of refreshes have kept the Jaguar competitive, the Mercedes-Benz S-Class and BMW 7 Series and Audi A8 have gone through full redesigns since the XJ debuted. (Two for the Audi). Compared to the Germans, the Jaguar looks and feels dated, especially when it comes to technology, active safety and alternative powertrains. In the U.S., the XJ is only available with either a supercharged gasoline V6 or V8. The competition from Germany, Japan and the U.S. all offer some form of electrification. Moving to an all-electric powertrain would be a huge shift for Jaguar and is sure to spark some debate among enthusiasts. The British automaker has previously stated it plans to electrify all new vehicles after 2020. Look for electrified variants of current models to be available, too. The new XJ is rumored to be co-developed with a new model called the Road Rover, a sort of high-riding sedan or wagon in the vein of the Audi allroad or Volvo V90 Cross Country. Like the XJ, the Road Rover would use a battery electric powertrain. Look for more news on both models later this year. Related Video:

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar to expand Jaguar XKR-S GT production run?

According to a report in Autocar, demand for the Jaguar XKR-S GT is such that the English company could nearly double production from 30 to 50 cars. Such inflation can often incense those have already put deposits down, worried that they've both been lied to about the potentially diminished values of their cars, but Jaguar has made the announcement barely a day after the XKR-S GT was revealed and 50 still isn't that many vehicles.
Nothing in the Autocar report indicates the additional examples will not come to America, making the 500-horsepower superfast coupe a treat we can still call all our own. Jaguar didn't add horsepower but instead honed other aspects of the car to produce a GT that can lap the 'Ring nearly as quickly as a Ferrari 458 Italia, and the world should be the beneficiary, the company's brand director saying, "The real beauty of this project has been that it has extended our understanding of the elements involved in making a car go so fast, and that will feed back into all our road car programs." Sounds good to us.