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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

More Jaguar F-Pace details revealed [w/video]

The Jaguar F-Pace will make its full debut on September 15 at the 2015 Frankfurt Motor Show. But for folks like us that want every detail about the compact crossover ahead of time, Jaguar is continuing the ongoing tease. This time, the company puts the emphasis on the CUV's suspension development and includes a video to prove that it works. The F-Pace is promising to be quite a crisp handler with a double-wishbone layout for the front suspension and an integral link setup at the rear. Cornering is further enhanced by an all-wheel-drive system that features torque vectoring adapted from the F-Type. Stopping shouldn't be an issue either because the brakes are also based on the units from the sports car. In addition, the company is making the lofty promise that crossover's electric power-assisted power steering offers "greater feedback and control than hydraulic systems." Production of the crossover should get underway at the Solihull, UK, factory soon because the F-Pace hits the market in 2016. The powertrain range is expected to include the new Ingenium four-cylinder engine family and the brand's fantastic sounding, supercharged V6. All the details should be officially revealed in Frankfurt, though. Until then, give the F-Pace a listen in the clip below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. JAGUAR F-PACE: THE ULTIMATE PRACTICAL JAGUAR SPORTS CAR 26/08/15 Double wishbone front and Integral Link rear suspension enable exceptional handling and ride comfort Outstanding agility delivered by F-TYPE-derived technologies including Torque Vectoring2 Electric power-assisted steering designed to give immediate response and connected feel Debuting at the Frankfurt Motor Show in September On sale in 2016 (MAHWAH, N.J.) - August 25, 2015 - Featuring sports-car derived chassis systems and evaluated on the same demanding roads as all other Jaguar vehicles, the new F-PACE will bring new levels of dynamic ability to the brand when it goes on sale in 2016, after debuting at the Frankfurt Motor Show this September. The new F-PACE will reward drivers and passengers alike with a blend of agility and comfort that is unique to the small performance SUV segment; making it the most practical Jaguar sports car ever.

2017 Jaguar electric SUV to draw stylistically from C-X75

Jaguar is gearing up to launch its first all-electric model. And given the direction the industry is going – to say nothing of previous reports – it should come as little surprise that it'll be an SUV. And though details are few and far between at this point, some information is beginning to surface. According to British publication Autocar, the forthcoming electric crossover will draw its stylistic inspiration from the C-X75 concept. For those who may not recall (or haven't seen the new Bond flick), the C-X75 was Jaguar's idea for a hybrid hypercar to compete with the likes of the McLaren P1, Porsche 918 Spyder, and LaFerrari. After initial plans for a turbine powertrain were scrapped in favor of a small twin-charged four-cylinder hybrid, plans for production were ultimately shelved. But the vehicle resurfaced for a starring role in the new 007 film Spectre. If the decision to put a defunct concept in a new movie struck you as odd, reports of the electric crossover's design direction may cast it in new light. By putting the C-X75's design in the public spotlight, Jaguar Land Rover could be preparing us for the SUV's arrival. But then that could prove entirely speculative at this point. The model is set to slot in, size-wise, beneath the new F-Pace, and join a new wave of electric crossovers coming to market. The Tesla Model X will be first when it launches next year, and Audi is expected to launch its Q6 E-Tron Quattro in 2018. The Jaguar could split the difference and surface as soon as 2017. Volvo is also tipped to be preparing an electric crossover based on the XC90 to follow in 2019 as well. It may be too early to speculate on the electric powertrain that will motivate the new Jaguar, tipped to be dubbed E-Pace. However reports that parent company Tata is developing lightweight electric in-wheel hub motors could give us an idea of the direction in which Jaguar could head. Expect it to borrow its aluminum platform from the XE and F-Pace, with production potentially to be undertaken by Magna Steyr in Austria. Of course, the E-Pace won't be the company's only EV. It has several prototypes in the works, and we can expect it to roll out additional production models in the coming year.