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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Buy a Jaguar E-Type continuation, get a matching wristwatch

From time to time, automakers release special branded watches. Jaguar and Land Rover are no different. The latest from Land Rover isn't particularly remarkable, but one new Jaguar piece is pretty special. Jaguar partnered with British watchmaker Bremont for a line of watches, the most impressive being a 43mm watch that commemorates Jaguar's continuation series of Lightweight E-Types. Like the cars, only six of the watches will be produced, and they will be offered to the owners of those $1.5 million cars. Each watch features a serial number that matches a corresponding car, and the faces have been designed to look like the instruments aboard the E-Types. The same goes for the hands, which look like the gauge needles. The winding crown also has a tire tread pattern that wraps around the sides, with Jaguar's heritage logo on the top. And these timepieces are built with aluminum left over from the continuation E-Types. On the back is the most impressive part, though. Here is where the watch's automatic winding weight is visible. It's shaped like a vintage steering wheel, and the outer rim is made from real wood. The weight keeps the watch and its exclusive Bremont movement wound. If you can't afford this ultra-limited watch, Bremont has a line of other Jaguar watches with many of the same design cues, at prices ranging from less than $5,000 to more than $11,000. The Land Rover watch is a bit disappointing, since it bears little apparent connection to the vehicles. Zenith, the Swiss company that partnered with Land Rover for the piece, claims the design is inspired by the Range Rover. And Land Rover claims a connection in that a British explorer wore the same series watch while completing an expedition with a pair of Range Rovers. There's also the fact that the watch and the SUV are both made of aluminum, but otherwise, the Zenith watch doesn't look particularly automotive. The box sounds pretty cool, though, since it's fashioned from Land Rover wood and upholstery. Related Video: