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Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

Jaguar previews XF sedan ahead of New York debut

Jaguar is in the midst of an aggressive product expansion, with the new F-Type taking it back into sports-car territory, the upcoming F-Pace putting it in the crossover market for the first time and the XE renewing Jag's assault on the entry-level luxury-sedan segment. But it hasn't forgotten about its core models. The British automaker has a new flagship XJ under development, and Jag will showcase a brand-new XF at the New York Auto Show next month. But before it does, Jaguar has given us something to chew on with these teaser images: one showing the new sedan from above, and one showing the new cockpit. Now it may be hard discern much from that overhead view – which is not a typical teaser – but it's clear the new XF will feature more sharply creased body lines and a large panoramic sunroof. Meanwhile the interior looks like a modern update of the current model, borrowing some elements from the smaller XE. There's a wider infotainment display, the rotary knob for the transmission has moved toward the center, some (but not all) of the air vents appear to hide away when not in use, and there's a sportier steering wheel – though we do appear to be looking at the more performance-oriented S model. The XF, for those having trouble keeping track, is Jaguar's challenger to the likes of the Mercedes E-Class, BMW 5 Series, Audi A6 and Maserati Ghibli. It was introduced in 2007, and has been available (in certain markets anyway) in sedan and wagon forms, with engines ranging from a 2.0-liter turbo four with 240 horsepower all the way up to a 5.0-liter supercharged V8. With the New York show fast approaching, we won't have to wait much longer for a complete view of the new XF. But even before then, Jaguar promises to reveal the new XF in dramatic fashion in London: on March 24, it will drive the new sedan on two wires barely more than an inch thick suspended high above the river.

Jaguar Land Rover gets to work on new university R&D center

Jaguar Land Rover has a raft of new products in the pipeline, from the new Defender to the next-generation XF sedan. But new product isn't the only thing the British automaker is investing in: it's also opening new facilities around the world, including what it's calling the National Automotive Innovation Centre back home in the UK. Based at the University of Warwick, the new $220-million R&D center is the result of a joint effort between JLR, its parent company Tata, the manufacturing arm of the university and the British government. The facility will bring together professionals from the automaker as well as its suppliers with academics to encourage, as the name suggests, innovation in the automotive sector. Its 355,000 square feet are earmarked to become the hub for Jaguar Land Rover's advanced research activities, including "workshops, laboratories, virtual engineering suites and advanced powertrain facilities, equipped to enable a full range of design, visualisation and prototyping activities." The cornerstore was just laid in a ceremony this week, but the facility isn't due to open until the Spring of 2017 when it will encompass some 1,000 employees, including 600 relocated by JLR to the new location from other sites in the UK. Related Video: Construction Begins On New UK Automotive Innovation Centre For Jaguar Land Rover - GBP150 million National Automotive Innovation Centre (NAIC) will open in Spring 2017, providing a state-of-the-art technology hub for Jaguar Land Rover's advanced research team and collaborative partners from the supply chain and academia - To keep the UK and Jaguar Land Rover at the forefront of global innovation, the team will develop the vehicles and personal mobility solutions of the future - The NAIC will focus on inspiring the next generation of engineers - from schoolchildren to undergraduates.