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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar vs. Jetman: Place your bets

As many car-versus-jet races as we've seen on video, we never seem to tire of them. This latest one, however, doesn't so much pit a car against a jet airplane, per se, but a guy in a jetpack against a supercharged Jaguar. That in and of itself might make this clip worth a watch. The guy in question is one Yves Rossy, otherwise known as the Jetman. The Swiss air force aviator developed, wears, and pilots a six-and-a-half-foot-wide fixed wing fashioned from carbon fiber and fitted with four jet turbines strapped to its underside, each good for 88 pounds of thrust. He's flown it over the Alps, across the English Channel, and above the Grand Canyon, but now he faces off against another adversary. That, of course, would be the Jaguar XJR, complete with 5.0-liter supercharged V8 good for 550 horsepower. Piloting the performance sedan is none other than Martin Brundle, a former F1 driver, Le Mans winner, and television commentator. The two line up on and above a 1.75-mile stretch of road in the deserts of Dubai for the showdown. We could tell you who won, but you'll want to watch the video above for yourself to find out first-hand. And if you want to know more about the Jetman and his amazing flying creation, watch the video below. Related Video: F1 Star Martin Brundle and New Jaguar XJR Take on High-Flying 'Jetman' in World-First Desert Drag Race - Martin Brundle drives new 2016 model year Jaguar XJR in 1.75-mile live car race against 'Jetman' Yves Rossy in the Dubai desert - Head-to-head race demonstrates the benefits of lightweight construction on agility, performance and control in the air and on the road - Sandy conditions offer a clear demonstration of the benefits of the Jaguar XJ's new All-Surface Progress Control (ASPC) - New short film captures the action: https://www.youtube.com/watch?v=xssOxHoEhrk - Brundle and Rossy discuss comparable technology within their two machines The Jetman Dubai pilot Yves Rossy, took on his first ever live race when he went head-to-head against a Jaguar XJR driven by former Formula One star Martin Brundle in a unique contest deep in the Dubai desert. Brundle, who drove in F1 alongside Michael Schumacher and is now a commentator, had the new all-aluminium 550PS, 5.0-litre Supercharged V8 Jaguar XJR at his disposal while Rossy was strapped to his 2m-wide fixed wing, powered by four Jet-Cat superchargers. The race took place on a closed private road and in the skies above it, and was captured in a three-minute short film.

Jaguar readying a pop-top F-Type Coupe? [w/poll]

Typically convertibles are spun off of coupes, but sometimes it goes the other way. Like the Porsche Cayman that was based on the Boxster, the Lotus Exige spun off of the Elise, and the Jaguar F-Type, which arrived as a roadster before the coupe debuted. But if the latest reports are to be believed, Jaguar could be planning something in between.
According to Auto Express (which has, mind you, been known to stretch the rumors out some), Jaguar is toying with the idea of offering a partial convertible version of the F-Type - something Porsche would call a Targa (and which we would too if Stuttgart weren't so litigiously protective of the name). The additional roof configuration would give the F-Type three body-styles, giving its customers more choices.
It wouldn't be the only sports car to offer three roof options: There's the Porsche 911, of course. Ferrari once offered GTB, GTS and Spider versions of the 348 and 355. The Chevy Corvette has been offered in all three forms, as was the Pontiac Solstice many moons ago. But that kind of variety in roof configurations has become scarce. Jaguar's decision reportedly depends on whether it can make the business case or not. Do you think there'd be enough demand for a lift-roof F-Type?