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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Jaguar F-Type SVR set to go topless

Jaguar's sultry F-Type convertible will soon be getting sharper claws. We've captured the high-powered SVR variant during track testing, and these spy shots show huge air intakes and a prominent splitter up front. They're balanced at the rear with a massive spoiler and a central diffuser that breaks up the angled, jutting exhaust pipes. The cloth top is also evident, and it's presence has been expected. Previously, we spied the hardtop variant. This prototype looks ready for production, with the bodywork screwed down and the head- and taillights peering out. Even the black wheels with thin spokes wouldn't look out of place on the street. We also see the cross-drilled carbon-ceramic brakes. These massive stoppers will be required to slow down the 5.0-liter supercharged V8, which could make 600 horsepower. That blows by the 550-hp F-Type R and the limited production F-Type Project 7 (575 hp). The Project 7 can hit 60 miles per hour in 3.8 seconds, and we'd expect the SVR model to eclipse that figure. The F-Type SVR and its convertible sibling are part of Jaguar's strategy to remain to true to its sporting heritage – the company counts seven Le Mans victories – while adding vehicles like the F-Pace crossover and XE sedan to adapt to modern consumer preferences. Related Video:

Jaguar previews XF sedan ahead of New York debut

Jaguar is in the midst of an aggressive product expansion, with the new F-Type taking it back into sports-car territory, the upcoming F-Pace putting it in the crossover market for the first time and the XE renewing Jag's assault on the entry-level luxury-sedan segment. But it hasn't forgotten about its core models. The British automaker has a new flagship XJ under development, and Jag will showcase a brand-new XF at the New York Auto Show next month. But before it does, Jaguar has given us something to chew on with these teaser images: one showing the new sedan from above, and one showing the new cockpit. Now it may be hard discern much from that overhead view – which is not a typical teaser – but it's clear the new XF will feature more sharply creased body lines and a large panoramic sunroof. Meanwhile the interior looks like a modern update of the current model, borrowing some elements from the smaller XE. There's a wider infotainment display, the rotary knob for the transmission has moved toward the center, some (but not all) of the air vents appear to hide away when not in use, and there's a sportier steering wheel – though we do appear to be looking at the more performance-oriented S model. The XF, for those having trouble keeping track, is Jaguar's challenger to the likes of the Mercedes E-Class, BMW 5 Series, Audi A6 and Maserati Ghibli. It was introduced in 2007, and has been available (in certain markets anyway) in sedan and wagon forms, with engines ranging from a 2.0-liter turbo four with 240 horsepower all the way up to a 5.0-liter supercharged V8. With the New York show fast approaching, we won't have to wait much longer for a complete view of the new XF. But even before then, Jaguar promises to reveal the new XF in dramatic fashion in London: on March 24, it will drive the new sedan on two wires barely more than an inch thick suspended high above the river.