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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Road & Track names its 2013 Performance Car of the Year

Road & Track recently staged its first annual Performance Car of the Year test, pitting 13 new and updated performance cars against each other on track, then graduating the top six to a road test before picking a winner. Additionally, the magazine staff picked the best automobiles of the year in eight categories.
But first, let's cover the PCotY segment. Here's the list of cars brought to the comparison test: Audi R8 V10 Plus; BMW 435i; BMW M6 Competition Package; Chevrolet Corvette Stingray Z51; Ferrari F12 Berlinetta; Ford Fiesta ST; Jaguar F-Type V8 S; Jaguar XFR-S; Mercedes-Benz E63 AMG S-Model Wagon; Mercedes-Benz SLS AMG Black Series; Mini John Cooper Works GP; Nissan GT-R Track Edition; and Porsche Cayman S.
To find out the results of the comparison, head over to Road & Track's website or check the press release below, where you'll also find the magazine's top-rated vehicles in eight categories. Want more? Head over to the 2013 PCotY hub. But before you do that, take a stab at guessing the winner of PCotY (we'll give you one hint: it isn't a Porsche).

2018 Jaguar F-Pace S is a fun but thirsty travel companion

I love road trips. I've moved across the country twice, spending weeks living out of my car, eating granola bars and sucking down energy drinks like it was finals week all over again. I get a huge kick out of calculating fuel economy, stretching out tanks of gas or diesel until the low-fuel light begins to sear itself into my retinas. I try to take each and every one of our long-term vehicles on some such trip. Not long after our 2017 Jaguar F-Pace S arrives, my wife and I decided to see some family in Asheville, North Carolina, roughly 10 hours and 700 miles from our home in suburban Detroit. Now, I knew from the outset this was going to be a far different experience than our previous long-termer, a 2017 Jaguar XE diesel. I managed to eek out nearly 700 miles per tank, averaging 42 mpg over 2,000 miles with that car. But the 380-horsepower supercharged V6 in the F-Pace is rated at 18 city/23 highway with a combined rating of just 20 mpg. Not good, and — unlike the XE — I didn't think I could do much better without greatly altering my admittedly aggressive driving habits. Still, I wanted to take our blue bomber to the Blue Ridge Parkway, so onward I went. There were a few other things I was worried about over what was sure to be another 2,000-mile trip. The F-Pace's suspension was a bit stiff thanks to the sporty S trim. The 20-inch wheels don't help matters, though things could be worse (some people on staff wanted to get 22s). At least they look good. Still, the seats are comfortable and the radio is top-notch. LCD Soundsystem's latest album had just come out, so I put it on repeat and headed south. The first part of the trip was going to be both the most boring and the most economical. The roads in Michigan and Ohio are flat and straight. It isn't until you hit Kentucky and head into the Appalachian Mountains that things get interesting. Just set the radar cruise control and barrel down Interstate 75 with as much urgency as you dare. I forgot my Valentine One at home. The ride was firm but not as bad as I imagined it might be, at least once we got off of Michigan's pockmarked pavement. The F-Pace tracked straight and true, but I became acutely aware that the steering wheel itself was out of alignment, leaning just slightly to the left. Fuel economy was fine, but I was just meeting the EPA estimate, not beating it like I usually manage to do.