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Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

The first Jaguar Project 7 is the new kid in Harry's Garage

The Jaguar Project 7 is more than just an F-Type with a dab more power and a special body, and Harry Metcalfe (who advises Jaguar Land Rover Special Vehicle Operations, which built the car) is here to show us why. This limited-production model is something truly special, and despite Metcalfe's role with JLR it's hard to misinterpret the enjoyment in his eyes when the supercharged V8 roars. Metcalfe's Project 7 is number one of just 250 cars built and wears a British Racing Green body with orange accents around the nose, mirrors, brake calipers, and underneath the rear spoiler – classic sports car style with a little modern flash. His example is also special because the entire build team signed the area underneath the trunk lid. While the engine comes up to temperature during his drive, Metcalfe shows that the Project 7 can be a fine grand tourer, and he eventually puts the throttle down to let his audience here the sublime engine. Metcalfe claims the limited edition Jag actually has too much horsepower but he means that in the best way possible. Driving it reminds him of being behind the wheel of his Pagani Zonda – a fine compliment for a grand tourer to be compared to an ultra-exotic supercar Find out why by taking a ride with Harry.