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Autoblog Minute: Frankfurt Motor Show recap

We check in with Autoblog staffers in Germany for a recap of the biggest reveals from the 2015 Frankfurt Motor Show. Autoblog's Adam Morath reports on this edition of Autoblog Minute with commentary from senior editor, Greg Migliore. Show full video transcript text [00:00:00] As the doors of the Frankfurt Motor Show open to the world's press we venture across the Atlantic for a front row seat to all the action. I'm Adam Morath and this is your Autoblog Minute. The fall auto show season kicks off this week and Germany is set to play host. We're expecting plenty of big vehicle reveals and industry news to come out of Frankfurt. [00:00:30] [Greg Migliore Interview] [00:01:00] Be sure to check in with Autoblog for tons of great photos, video and editorial coverage on all things Frankfurt. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Frankfurt Motor Show Bentley Jaguar Mercedes-Benz SUV Concept Cars Electric Autoblog Minute Videos Original Video

2014 Jaguar XJR is large, in charge

There are few things in this world we love more than a huge, supersonic-feeling sedan, and Jaguar has just ripped the sheets off of its newest entry into that set of bruisers. The 2014 Jaguar XJR puts down a full 550 horsepower and 502 pound-feet of torque courtesy of a supercharged 5.0-liter V8. All that thrust lands on the rear tires through an eight-speed automatic transmission, and the big aluminum-chassis'd four door can sprint to 60 miles per hour in a skinny 4.4 seconds. Top speed sits at an electronically limited 174 mph, and Jaguar estimates the machine will still return up to 23 miles per gallon highway.
Do. Want.
The 2014 XJR also features stiffer spring and damper rates along with an electronically controlled rear differential. Of course, there are plenty of styling tweaks on hand to separate the most menacing XJ from the rest of the family. Those include new fascias, R emblems and massive 20-inch wheels outdoors as well as special seating and trim elements indoors. Asking price? That would Be $116,000 for the XJR and $119,000 for the long-wheelbase L version. Check out the full press blast below.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.