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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Porsche tops JD Power APEAL study for 12th time

JD Power's 2016 Automotive Performance, Execution, and Layout (APEAL) study hasn't changed much this time around with Porsche coming in at No.1 for the 12th consecutive year, while BMW was close behind in second. Jaguar and Mercedes-Benz tied for third with Land Rover, Lexus, and Lincoln tied for No.5. The APEAL Study, according to JD Power, measures owners' level of excitement and emotional attachment across 77 parameters. Brands and cars are rated on a 1,000-point scale. The study found that new cars with modern safety features including low speed collision avoidance and blind spot monitoring have higher APEAL scores than vehicles without the features. The overall industry score increased from 798 to 801, which JD Power claims was helped by the launch of a variety of new vehicles. This year, 22 out of 30 new or redesigned cars received a higher score than the vehicle's respective segment average. Porsche is once again at the top of the list as the automaker's score increased by three points to 877. BMW outscored Jaguar to take second place with a score of 859, while the British automaker dropped three points from last year with 852 points. Volkswagen overtook Mini to become the top-ranked non-premium brand with 809 points, while the latter automaker trailed behind by one point. At the end of the scale, Smart came in at the very bottom for the second year in a row with a score of 745 points, which represents an increase of 62 points over last year. Fiat's score increased by six points to 755, but still confined the automaker to second-to-worst place for a consecutive year. Mitsubishi's score increased to 770, up from 755, to become the fourth-worst brand, while Jeep fell to third-worst with a decrease in seven points to 756. General Motors received six segment-level awards, followed by Hyundai with five, and BMW and VW earning four apiece. Surprise segment victories include the Chevrolet Camaro, which outscored the Dodge Challenger, and the Lexus RC which ranked above the BMW 4 and 3 Series. For more information on how the automakers ranked, check out the official release on the 2016 APEAL Study below or visit JD Power's website to analyze the graphs. Related Video: Porsche Ranks Highest in APEAL for 12th Consecutive Year; General Motors Receives Six Segment-Level Awards, Hyundai Motor Company Receives Five DETROIT: 27 July 2016 — Popular driver-assist technologies help make vehicles considerably more appealing to their owners, according to the J.D.

Lister Knobbly returning to limited production for 60th anniversary

Lister Cars was one of the pedigree names of British racing from its founding in 1954 and then on and off until the early 2000s. The company combined its own lightweight chassis with engines from other manufacturers, many of them British (and especially from Jaguar). Last year, the name and the intellectual property were sold to a new company that planned to revive the brand. For Lister's 60th anniversary, it is building a new version of one of its most famous racecars, the 1958 Lister-Jaguar Knobbly. The 2014 Listers are built to the exact specifications of the original cars, and the aluminum bodies are hand-formed on the original jigs. It is offered in racing trim starting at 249,000 pounds ($409,618) and is certified for FIA historic racing. There's also a road-legal version starting at 259,000 pounds ($426,060), if you don't intend to race but do intend to drive. There are two engines available, just like in the original car. A reproduction Jaguar D-Type 3.8-liter inline-six with dry-sump lubrication pumps out 330 horsepower and 295 pound-feet of torque with a four-speed Jaguar gearbox. The other option is a 4.6-liter Chevy V8 with 315 hp and 290 lb-ft with a four-speed manual transmission. The Chevy-engined version also gets a slightly altered body with a higher hood to clear the engine. The first 2014 Listers will be delivered in the UK this April. Unlike many of these boutique sportscars, the racing version will be available to US buyers, but Lister won't federalize the road version due to the high cost. Scroll down to get all of the details about the revived racer. LISTER MOTOR COMPANY LAUNCHES NEW 60th ANNIVERSARY BROCHURE AS THE ORDER BOOKS BEGIN TO FILL New 60th Anniversary Lister Jaguar brochure now available 50 per cent of 2014 production already sold First cars to be delivered in April, 2014 Road-going variant to be offered at GBP259,000 + tax Race-going version to be GBP249,000 + tax. Following the recently announced purchase of the Lister Motor Company in May 2013, the company is delighted to announce that it has now published its 60thAnniversary Lister Jaguar brochure, which fully outlines the specifications for its fantastic recreation of the iconic Lister Jaguar 'Knobbly' racing car.