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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jeremy Clarkson's Jag going up for auction

Fans of Top Gear host Jeremy Clarkson might want to make plans to be in the UK next weekend. On August 24, Anglia Car Auctions in King's Lynn is auctioning off Clarkson's black 1999 Jaguar XJR as part of its classic sale. According to the auction house, the Jag was "originally the daily drive" of Clarkson and has had one registered owner since.
Clarkson's former ride clocks in at 93,000 miles and has an estimated price of 2,500 to 4,000 pounds. At roughly $3,300 to $5,300 in US dollars, that could be quite a steal for a hardcore Jeremy Clarkson fan. And with a supercharged 4.0-liter V8 engine and lavish interior, it's a luxury sport sedan lover's dream.
This isn't the first time Clarkson has crossed paths with Anglia Car Auctions. Back in 2009, he and fellow Top Gear stars James May and Richard Hammond made an appearance at another vintage auction to buy vehicles for a future segment of the show.

Jaguar to reveal small sedan at Paris show

Small sedans are big business for luxury automakers. The C-Class is the top seller for Mercedes-Benz, much as the 3 Series is for BMW, but Jaguar has historically missed out on that market. Its last attempt, the X-Type, proved woefully inadequate, and Jaguar hasn't attempted to take on that market again since. But that's all about to change.
Coventry has been working on a new small Jaguar for some time now (using test mules like the one above wearing modified XF body panels), and according to the latest reports coming in from the UK, it will showcase the result of those efforts at the Paris Motor Show next October. The show car will take the form of a pre-production concept that is expected to preview the production version very closely before the final item is unveiled at the 2015 Geneva Motor Show.
Tipped to be called XS (somewhat appropriately for the brand's smallest model), the new sedan is expected to be the first to use the company's new aluminum platform previewed by the C-X17. Expect styling to follow along similar lines to said crossover concept and the F-Type sportscar, with eventual sedan, wagon and coupe versions to round out the family.