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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Driving Jaguar's Continuation Lightweight E-Type

Something has happened to sports cars over the past 15-20 years. While reaching ever-higher levels of quantitative dominance the driving experience continues to become more sterile. Stability control, torque vectoring, variable electronic steering racks, lightning-quick dual-clutch automatic transmissions – all these make it easier to harness more power and drive faster than ever before. And yet too often it feels like something is missing. There is a growing divide between the capabilities of the modern performance car and the driver's sense of connection to the experience. In an era like the one we're in now, the Jaguar Lightweight E-Type hits you like a slap in the face. The story of the Lightweight E-Type goes back to 1963, when Jaguar set aside eighteen chassis numbers for a run of "Special GT E-Type" cars. These were factory-built racers with aluminum bodies, powered by the aluminum-block, 3.8-liter inline-six found in Jaguar's C- and D-Type LeMans racecars of the 1950s. Of the eighteen cars slated for production, only twelve were built and delivered to customers in 1964. For the next fifty years, those last six chassis numbers lay dormant, until their rediscovery a couple of years ago in a book in Jaguar's archives. In an era like the one we're in now, the Jaguar Lightweight E-Type hits you like a slap in the face. Jaguar Heritage, a section of Jaguar Land Rover's new Special Vehicle Operations (SVO) division, took on the task of researching the original Lightweight E-Types and developing the methods to create new ones. Every aspect of the continuation Lightweight E-Type, from the development of the tools and molds used to build the cars, to the hand-craftsmanship, reflects doing things the hard way. They may not build them like they used to, but with these six special E-Types, Jaguar comes awfuly close, if not better. Working alongside the design team, Jaguar Heritage made a CAD scan of one side of an original Lightweight E-Type body. That scan was flipped to create a full car's worth of measurements. That ensured greater symmetry and better fit than on the original Lightweight E-Types (which could see five to ten millimeter variance, left-to-right). The scan was also used to perfect the frame, while Jaguar looked through notes in its crash repair books to reverse-engineer the Lightweight E-Type's suspension. The team repurposed a lot of existing tooling for the continuation cars, and developed the rest from analysis of the CAD scan.

Jaguar Land Rover opening its first U.S.-based classic center in Georgia

Jaguar Land Rover Classic currently operates two of its Works Centres, one in Coventry, England and the other in Essen-Kettwig, Germany (pictured). Just in time for Pebble Beach, the English carmaker has announced that it will bring its first facility to the United States next year, having signed a deal to open the latest Works operation in Savannah, Georgia. To be located in the Crossroads Business Park near Gulfstream Aerospace, the facility will engage in the sales, service, and restoration of Jaguar and Land Rover vehicles out of production for at least ten years. The 150,000-square-foot Coventry site opened two years ago and is said to be the largest dedicated factory workshop of its kind (the largest unaffiliated shop is in the Philippines). Jaguar builds its continuation cars there, like the D-Type and XKSS, while Land Rover uses it to build the Defender Works V8. Shoppers can also buy vintage models off the showroom floor, a variation of the Certified Pre-Owned program called Works Legends, that come with a 12-month warranty. Or, Jaguar Land Rover will locate, restore, and maintain one of the classic company products that a buyer chooses. In the UK, a Land Rover Series 1 starts at around $90,000, a Jaguar E-Type starts at around $400,000. The 48,000 Essen-Kettwig center opened last year with the same brief, and the U.S. center can provide those services to the world's largest classic car market. Construction on the 75,000-square-foot complex is scheduled to begin next August, and the facility will include a 42-bay workshop and showroom. The automaker will invest from $10 to $15 million, and predicts more than $45 million in revenue. Savannah Economic Development Authority President and CEO Trip Tollison told The Savannah Morning News that JLR will hire 75 workers at a starting salary of $80,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.