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Jaguar Land Rover partners with Nvidia for vehicle electronics and software

DETROIT — Luxury automaker Jaguar Land Rover and Silicon Valley artificial intelligence company Nvidia said Wednesday they will collaborate to develop the computer brains and nervous systems for Jaguars and Land Rovers launching in 2025 and beyond. The companies did not disclose financial terms of their multiyear agreement. The collaboration is a high-profile win for Nvidia Corp's effort to expand its reach in the auto industry, building on its base in gaming, artificial intelligence and high-powered chips and software used in servers. For Jaguar Land Rover Automotive, the partnership with Nvidia gives it a well-funded ally as it tries to catch up with Tesla and other luxury vehicle rivals in a digital technology arms race. "We can now accelerate our in-vehicle software," Francois Dossa, JLR's executive director for strategy, said during a conference call. Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers, the companies said. The new Jaguars will be upgradable — as Tesla vehicles are today. The automaker said it will use Nvidia technology to power simulations used to train autonomous vehicles. Jaguar Land Rover has a previous deal with Alphabet Inc's Waymo unit to deploy autonomous driving technology. Dossa said the Waymo collaboration was limited to the Jaguar I-PACE electric SUV. The Nvidia alliance covers all Jaguar and Land Rover models to be launched from 2025. Nvidia technology will act as the brains and the nervous system of Jaguar Land Rover vehicles starting in 2025, said Nvidia's vice president of automotive, Danny Shapiro. Nvidia last month announced deals with several Chinese electric vehicle brands. The company has said it has $8 billion in automotive business booked over the next six years. Shapiro said the company will update the figure during an investor day scheduled for March 22. Jaguar Land Rover, a subsidiary of India's Tata Motors Ltd has been struggling with rising costs and semiconductor shortages. Jaguar Land Rover reported a narrow pretax profit for the quarter ended Dec. 31, but Tata Motors reported a larger quarterly loss than expected. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Land Rover Technology Autonomous Vehicles nvidia

Audi E-Tron vs. Jaguar I-Pace and Tesla Model X: How they compare on paper

The all-electric crossover segment is suddenly heating up. Tesla was first to market with its Model X, and the California-based automaker has a several-year head start on the rest of the field. But now it has competition, with the Jaguar I-Pace already hitting dealerships across the globe and the just-announced Audi E-Tron hot on their heels. We decided to see how Audi's new entrant compares with its British and American rivals, so we downloaded their spec sheets (at least those that are available) and dumped them all into the spreadsheet you see below. As you'll soon find out, there are lots of similarities between these three electric crossovers, but each has a unique selling point or two with which to entice buyers. View 24 Photos Performance Note that we're using the Tesla Model X 75D for this comparison, since that's the model that is closest in price to the Jaguar and Audi entries. If you really want the fastest and most powerful electric CUV available, you're going to want to look at Tesla's ludicrous P100D model, but you'd better be willing to just about double the price you see in the chart above. With that out of the way, these particular electric crossovers are all pretty quick. The Jaguar boasts the quickest 0-60 time, but in the real world, that half-second advantage over the 75D won't amount to much. The Audi is a full second behind the Jaguar, and a little over a half second slower to 60 than the Tesla. A 5.5-second 0-60 time, though, still means the E-Tron will be able to squirt away from traffic lights quicker than the rest of the morning commuters. As far as battery capacity, Audi leads the way with 95 kWh, which is 5 more than the Jag and a whopping 20 more than the Tesla. Until we get estimated range figures, though, we won't know what the extra capacity means in the real world. In other words, stay tuned. View 74 Photos Exterior and interior dimensions The Jaguar is the smallest of these three 'utes, inside and out. The Tesla Model X is the largest. Does that make the Audi just right? Maybe, but only if you don't need a third row — the Model X is the only one of this trio that offers seating for six or seven passengers (depending on whether the buyer opts for a second-row bench or individual chairs). A smaller size may be a boon for drivers who often have to fit into tight spaces, but those slinky dimensions mean the Jaguar's cargo capacity is well behind that of the Audi and not even close to the cavernous Tesla. Tesla Motors Inc.

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."