2011 Jaguar Xj 4dr Sdn Xjl Navigation, Backup Cam, Keyless Satellite, Bluetooth on 2040-cars

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The first Jaguar Project 7 is the new kid in Harry's Garage

The Jaguar Project 7 is more than just an F-Type with a dab more power and a special body, and Harry Metcalfe (who advises Jaguar Land Rover Special Vehicle Operations, which built the car) is here to show us why. This limited-production model is something truly special, and despite Metcalfe's role with JLR it's hard to misinterpret the enjoyment in his eyes when the supercharged V8 roars. Metcalfe's Project 7 is number one of just 250 cars built and wears a British Racing Green body with orange accents around the nose, mirrors, brake calipers, and underneath the rear spoiler – classic sports car style with a little modern flash. His example is also special because the entire build team signed the area underneath the trunk lid. While the engine comes up to temperature during his drive, Metcalfe shows that the Project 7 can be a fine grand tourer, and he eventually puts the throttle down to let his audience here the sublime engine. Metcalfe claims the limited edition Jag actually has too much horsepower but he means that in the best way possible. Driving it reminds him of being behind the wheel of his Pagani Zonda – a fine compliment for a grand tourer to be compared to an ultra-exotic supercar Find out why by taking a ride with Harry.

Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.

European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.