2008 Jaguar Xj Xj8 L - 72k Miles - Loaded - Outstanding Condition! on 2040-cars

Auto blog

Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

Jaguar's Callum: 'Huge' opportunities with electric vehicles

Eventually, some brave innovator, with an imagination light years ahead of the rest of us mere mortals, will envision an automotive future that the rest of us can't conceive. This person will step up and tell us how electric vehicles have the potential to change our lives for the better. They'll have the guts to tell us that if we could only open our eyes, we'd see that there's a way to get from one place to another that doesn't pollute the air we breathe. They'll explain that it won't just be globally responsible, it'll be magnificent. Yes, the electric car needs a champion, a figurehead, someone so inspirational that comic book superheroes are modeled after him. Finally, that champion has revealed himself. Saying out loud what the enlightened few of us know but dare not utter for fear of ridicule, our hero has spoken. "Electrification will kickstart the biggest change in automotive design in history," Ian Callum, design director at Jaguar told Autocar. That Jaguar sees the potential for electric vehicles is welcome progress. Sarcasm aside, that Jaguar sees the potential for electric vehicles is welcome progress. Even more appealing is that Callum approaches the potential of EVs from a design angle, where the slate is essentially blank, he feels, and so much is possible. "The opportunities an electric powertrain offers are huge," Callum says, "especially in terms of the space for occupants. By removing so much of the mechanical hardware and placing the batteries in the floor plan you open up all sorts of possibilities with packaging." To peer into Callum's mind when it comes to EV design would be extraordinary to behold. In many ways, his vision truly is something most of us cannot grasp completely, having spent a long career designing some of the most desirable cars of our time for some of the most prestigious automotive brands on the planet. So when he talks about the freedom EVs present from a design standpoint, it's not difficult to get excited. A Jaguar EV isn't as far-fetched as it might seem at first. Plus, a Jaguar EV isn't as far-fetched as it might seem at first, as Callum explains. "I'm clear in my mind that an electric Jaguar would be suitable for the brand," he says. "You have to move with the times and design for the opportunities. Look at the C-X75 concept – that was a car that was designed for an alternative powertrain, and nobody had any complaints about how that looked.

2023 Jaguar F-Pace SVR Edition 1988 begins the brand's reset

At the end of last month, Jaguar hit the 'Delete' button on nearly ten years of Instagram posts, replacing them with three images of the Jaguar XJR-9 endurance racer that won the 1988 24 Hours of Le Mans. We made two conjectures as to what it could mean, the first being, "a limited-edition version of an existing car inspired by the XJR-9 could be around the corner." And here we have none other than a limited-edition version of an existing Jaguar, called the F-Pace SVR Edition 1988. Created by the SV Bespoke division with help from Special Vehicle Operations and the design team, this is the Jaguar's first limited edition F-Pace; the brand will make just 394 of them for global consumption, celebrating the number of laps the XJR-9 completed during its win at La Sarthe. The changes are cosmetic, sadly, which means no 7.0-liter V12 up front. The standard supercharged 5.0-liter serves here, making the standard 550 horsepower and 516 pound-feet of torque. It looks more sinister than ever, though, hidden behind Midnight Amethyst paint and a set of 22-inch Champagne Gold forged alloy wheels. If that weren't enough to announce itself, there are also Sunset Gold Satin accents that contrast with the standard Black Package, such as the Edition 1988 badging on the fenders, leaper badge in back and tailgate script. A silver "SV Bespoke commissioning graphic" informs that each model is "One of 394." Inside, occupants find more Sunset Gold on the steering wheel, shift paddles, instrument panel and ventilated Performance Seats. They're offset by semi-aniline leather everywhere, and carbon fiber trim finishers. Jaguar mentions as well that it's incorporated what3words navigation into the Pivi Pro infotainment system. A combination of three terms identifies three-square-meter blocks (32.3 square feet) around the world, the phrase "echo.twin.papers" providing directions to the Empire State Building, for instance. The F-Pace SVR Edition 1988 starts at $111,150 after the $1,150 destination charge, a $23,400 surcharge over the base F-Pace SVR.  Now we wait to find out about our second surmise for the brand — a return to old-school competition with an endurance racing program. It's unlikely for tens of millions of reasons, but we'd love to see the cat back at that French country house with Acura, Audi, BMW, Cadillac, Lamborghini and Porsche. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.