1990 Jaguar Vanden Plas Base Sedan 4-door 4.0l on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar XJ50 Road Trip Review | Driving the XJ50's history

PARIS, France – It's motor show week in Paris, and Jaguar – which launched the original XJ here in 1968 – is indulging in a little nostalgia to celebrate the 50th anniversary that event. In the half century since, it's become the brand's definitive model – as the Wrangler is to Jeep and the 911 is to Porsche. This sexy, curvaceous and unashamedly sporty sedan set the template for generations of XJs. And to get to the show, I'm going to drive examples of each on a roadtrip from Jaguar's home in Coventry and onward to Paris, via Goodwood and Le Mans. There's new product to enjoy along the way, too, in the shape of the celebratory XJ50 trim level created to mark the anniversary. But this is really a chance to explore Jaguar's past, and how previous XJs will inform the company's future. Respecting traditions without being chained to them is a recurring theme in the XJ story and one Jaguar has, at times, struggled with. Nobody understands this better than design boss Ian Callum, who says the original XJ inspired his dream to one day design cars for Jaguar. When his moment came, however, the opposing pressures of nostalgia and innovation became apparent. He recalls seeing the clay models for the circa 2002 XJ, code named X350, styling for which had already been signed off when he started. "I asked 'this is the new one?' because, to me, it looked just like the old version," he says with characteristic bluntness. Callum's chance to truly reinvent the XJ finally came in 2009 with the current model, a car that jolted Jaguar and its customers out of their comfortable slumber. "It's nearly 10 years old now but I still think it looks good – I'm very proud of what we did with that car," he says. Professionally Callum is always looking ahead. Personally he's happy to indulge himself in what came before. He even brought his own XJC – the rare coupe version of the 70s XJ – to drive on the event. Sadly, the XJC didn't make it off the start line in England, but he's clearly enjoying the chance to immerse himself in XJ history. As am I. Given his appraisal of its retro looks, it's interesting to start in the X350. Here you encounter those aforementioned opposing forces: the forward-thinking aluminum construction (which inspired manufacturing techniques used by Jaguar to this day) and the staid styling. Like many of the heritage fleet examples here, this one is actually badged as a Daimler – to Jaguar what Maybach is to Mercedes.

The Lister SUV-E is a faster Jaguar I-Pace

The Jaguar I-Pace is getting a bump from Lister. Yes, Lister of all companies is going to be selling a limited amount of what it calls the Lister SUV-E. It’s more than just some splotches of paint and a higher price tag, too. Lister says it gave the Jag a software update, resulting in more horsepower and torque over a standard I-Pace. We donÂ’t know how much more, but Lister is promising a 0-60 mph time of four seconds. ThatÂ’s 0.5 second quicker than a normal I-Pace, so Lister obviously made a significant difference with its tune. However, Lister also managed to remove 220 pounds from the I-Pace through various lightweighting efforts, bringing the curb weight down to 4,482 pounds. So, itÂ’s still heavy, but weÂ’re sure this will feel just a hair better in every way. Carbon fiber parts are the main source of weight loss. Lister has used the lightweight material for the front bumper, hood, splitter, rear bumper, roof spoiler and rear diffuser. Carbon ceramic brakes and titanium wheels lower the unsprung weight of the car, too. Strangely, Lister says it has a “more aggressive exhaust sound.” WeÂ’re not sure what that is going to consist of, but it could be cooler than the spaceship electric noises the I-Pace makes as of now. A fully-adjustable suspension should also aid handling — Lister says itÂ’s even lower than the regular I-Pace. All of this goodness will cost you, as the Lister is going to be priced at GBP125,000. ThatÂ’s $161,025 converted to American dollars. Yowza.  Green Jaguar Crossover Hatchback Electric Luxury Performance