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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar wants to make real-life driving just like a video game

Jaguar Land Rover is on a bit of a tech bent today. It's announced its new family of four-cylinder engines and a "self-learning" vehicle Range Rover prototype, and now it's announced what it calls the Jaguar Virtual Windscreen.
The technology is similar to other head-up displays and telematics recorders already on the market, the Jaguar Virtual Windscreen concept takes things to the next level to turn real-life driving into a video game-like experience. It's being demonstrated with data like lap times, grid positions, virtual racing line and brake guidance... even "ghost" cars from previous laps and virtual cones for simulated autocrossing. Just like you'd find in the latest version of Forza or Gran Turismo, but you know... in an actual car - in this case a Jaguar F-Type. It's similar to the Transparent Bonnet system Land Rover revealed a couple of months ago, but instead of rock-crawling, it's for the race track.
The system also incorporates gesture controls and could be configured to display instrument data, a video feed from a rear-view camera to replace the mirror. Check out the details and the video below for a closer look at what JLR has got in store for the near future.

Lotus Esprit S1 gets wet and wild in 'Forza Horizon 4' James Bond trailer

It only makes sense. When the official trailer for Forza Horizon 4 ( FH4) first debuted at E3, details showed the game is set in Britain. Those who were ahead of the curve might have recognized this as a foreshadowing of sorts. Celebrating the launch of FH4's XBOX One and Windows 10 demo on Sept. 12, Playground Games announced that the next version of the beloved racing simulator will launch with an available Best of Bond pack that includes many of James Bond's storied rides. As expected, the list is heavy on the Aston Martin, but there are plenty of other goodies, too. Included in the 10-car pack are the 1964 Aston Martin DB5, a 1969 Aston Martin DBS, a 1986 Aston Martin V8, a 2008 Aston Martin DBS, a 2015 Aston Martin DB10, a 1974 AMC Hornet X Hatchback, a 1977 Lotus Esprit S1, a 1981 Citroen 2CV6, a 1999 BMW Z8, and a 2010 Jaguar C-X75. If you can name every movie that all of these vehicles are from, pat yourself on the back and grab a martini. View 15 Photos Microsoft is rewarding those who are all-in on FH4. The Best of Bond pack will come with the Ultimate Edition of the game that is allowed an early play date, starting Sept. 28. For those who haven't fully committed, the Best of Bond pack will be available as an add-on for purchase when the game launches globally on Oct. 2. The action-packed trailer shows many of the vehicles transforming or busting out tricks they're known for from the films, including the Lotus emerging from the sea. Although players will not be able to drive any vehicles under water (that we know of), several of the gadgets will make it into the game and will be viewable during Forzavista mode. The '64 DB5 has many of its features, such as the bumper rams and revolving license plate, while the Lotus will have an available body kit, fins and all. The Bond pack also comes with a few features irrelevant to the cars, including two Bond outfits and six "quick chat" phrases that can be used during multiplayer. The pack adds to an already impressive catalogue of vehicles that includes more than 450 different rides. Available now to pre-order, the FH4 Ultimate Edition is priced at $99.99, the Deluxe Edition is $79.99, while the base game is $59.99. For those who love Bond but don't own a gaming system, don't forget about the recently announced DB5 Lego kit.