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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

2017 Jaguar F-Pace First Drive

We know what you're thinking, and we tend to agree: The world probably doesn't need another crossover. But premium European automakers keep building them because people keep buying them. Before we even got behind the wheel of the 2017 F-Pace, we knew that it would be Jaguar's best-selling model by year's end. Now that we've driven the brand's first crossover, it's apparent that there is more to the F-Pace than future sales success. This is a real Jaguar. It would have been easy for Jaguar to borrow a platform from corporate sibling Land Rover. Instead, Jaguar's engineers decided to chart their own course, starting with the aluminum underpinnings of the XE sedan. As it turns out, that was a brilliant decision. The F-Pace looks and drives like a proper Jaguar, but it has some surprises hiding under its shapely sheetmetal that make it the most practical vehicle the brand has ever offered. The F-Pace sports a familiar face, with a voluminous chrome-ringed grille flanked by twin air intakes that are almost as large. Long horizontal headlamps flow into the fenders, and just behind the front wheels sit additional vents that are the only extraneous bit of styling flair on the entire vehicle. The overall look is smooth and taut, with lots of surface tension along the car's bodysides. Not that Jaguar would have done it, but we're glad this is not an overwrought Lexus RX clone. The F-Pace's proportions emphasize the chassis' rear-drive roots, although Jaguar will only sell the crossover with all-wheel drive in the US. By default, 90 percent of engine torque is routed to the rear wheels, and that can drop to as little as 10 percent as dictated by available traction. While the good old KISS acronym applies to the car's styling, it applies equally well to the driving dynamics with one slight modification: keep it sporty, stupid. A rigid aluminum chassis – it would be all-aluminum if the rear floor weren't steel to ensure proper 50/50 weight distribution – is derived from the same architecture as the XE sedan, rejiggered to sit higher off the ground and allow for greater suspension travel. As you'd expect, the F-Pace drives a heck of a lot like a sport sedan, only giving up the illusion if you notice how high you're sitting from the road. Jaguar has nailed the driving dynamics of the F-Pace. Steering is linear and, in Dynamic mode, perfectly damped. The ride on models equipped with adaptive suspension is firm and controlled, even with massive 22-inch wheels fitted.

Jaguar Land Rover planning to allow owners to earn cryptocurrency

Jaguar Land Rover, Britain's largest auto manufacturer, said on Monday it is testing software that will allow drivers of its cars to earn the IOTA cryptocurrency as a reward for sharing data. The company is developing what it calls "smart wallet" technology to be installed in its automobiles. This would reward Jaguar car drivers with IOTA coins for actions such as enabling their vehicles to automatically report useful data, such as traffic congestion or potholes to navigation providers or local authorities. Drivers could also earn rewards if the car participates in a ride-sharing program, Jaguar said. The tokens earned could be used to pay for tolls, parking and charging for electric cars. The overall goal was to "achieve zero emissions, zero accidents, and zero congestion," the company said. Global car companies are exploring blockchain applications, figuring out different ways in which they can leverage the technology to suit their different needs. Blockchain, the system powering cryptocurrencies like bitcoin, is a shared database that is maintained by a network of computers connected to the internet. The British car company is testing the technology at the new Jaguar Land Rover software engineering base in Shannon, Ireland, where engineers have already equipped several vehicles, including the Jaguar F-PACE and Range Rover Velar, with "smart wallet" features, the company said. It does not yet have a timetable for when it will be commercially available, said Jaguar, a subsidiary of Tata Motors. The IOTA token is based on a distributed ledger technology that enables people and machines to transfer money and data without any transaction fees. IOTA trades on digital asset exchanges and was last at 27 U.S. cents per token. "The smart wallet technology ... can be easily adapted into all new vehicles," Dominik Schiener, IOTA co-founder and co-chairman of its board, told Reuters on Friday. "IOTA wants to enable interoperability with all these different players. So there is no Jaguar coin, no BMW coin, but one universal token for this machine economy," he added.