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Jaguar axes supercar plans, focuses on luxury EVs

Jaguar is abandoning plans to replace the XK coupe and convertible and won't build a production variant of the C-X75 supercar, according to Automobile Magazine. Previous reports indicated that Jaguar could revive the XK line as a grand tourer, but the automaker has turned toward building two electric vehicles (EV). One would be a replacement for the XJ sedan and the other a premium SUV. The large luxury EV, codenamed X590, is reported to be a four-door coupe with a rear hatch that signifies a drastic shift in strategy by Jaguar. The vehicle is said to be a compromise between Jaguar Land Rover CEO Ralf Speth and Jaguar design chief Ian Callum. According to the report, the X590 will utilize a new electronic architecture that can be adapted to accommodate the software for autonomous driving capability that was developed under former BMW engineer Wolfgang Ziebart. Jaguar looks to take on the Tesla Model S and the slew of electric vehicles from Germany with the X590. While Jaguar hopes the EV will allow the automaker to expand to a new segment, it will continue to sell the current XJ alongside the X590. Meanwhile, an unnamed source claims Jaguar will put an electric SUV on the road shortly after the X590 in 2019. Originally planned as a Range Rover, the ute is reported to have a modern look with a focus on aerodynamics. The SUV will be offered as a rear-wheel-drive model with one motor or an all-wheel-drive version with two motors. Both variants will have a choice of three battery packs based on range, performance, and charge time. Jaguar expects to put 20,000 to 30,000 units of the X590 on the road every year, while the SUV, which should be more affordable, will have a production rate between 30,000 and 50,000 units. With the electric and SUV segment continuing to grow, Jaguar is looking to capitalize with two new vehicles that could set the tone for its future. Related Video:

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguars and Land Rovers to feature in 007's Spectre

James Bond may be more closely associated with Aston Martin, but Jaguars and Land Rovers have featured in 007 movies new and old. Skyfall, the most recent installment in the series, opened with Bond and Moneypenny ripping through the streets of Istanbul in a Defender and saw M being chauffeured around London in an XJ. And the upcoming feature Spectre is set to feature some of JLR's finest as well. While Bond himself will be piloting the new Aston Martin DB10, the movie will also feature a Jag and a couple of Landies. The Jaguar C-X75 concept, as we know, will be part of a chase scene against the DB10, now revealed to be set in Rome. But the movie will also include the new Range Rover Sport SVR (with what looks like some auxiliary lighting) and at least two Defenders modified by JLR Special Operations to "Big Foot" specifications with 37-inch off-road tires, upgraded suspensions and added bodywork protection. As you may recall, a couple of months ago a fleet of nine vehicles used in the film were stolen from a garage in Dusseldorf, including five Range Rover Sports. This is the first confirmation we're seeing of any of them being SVR models, or of the Big Foot Defenders being part of the mix as well. The scenes including the Land Rovers have already been filmed in Austria, and we're looking forward to seeing them all on the silver screen come November. Related Video: JAGUAR AND LAND ROVER ANNOUNCE PARTNERSHIP WITH SPECTRE, THE 24TH JAMES BOND ADVENTURE - Continuing Jaguar Land Rover's successful involvement with the Bond franchise, Jaguar C-X75, Range Rover Sport SVRandLand Rover Defender Big Foot to feature in new James Bond movie, SPECTRE - C-X75 concept vehicles will form part of spectacular chase scene in Rome Monday 9 Feb 2015 12:01 GMT: Jaguar Land Rover has announced its line-up of vehicles set to feature in SPECTRE, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. These will include the Jaguar C-X75, Range Rover Sport SVR and Defender Big Foot, which have been provided by Jaguar Land Rover Special Operations. The Jaguar C-X75 will feature in a spectacular car chase sequence through Rome alongside the Aston Martin DB10. The C-X75 vehicles used in filming have been built in collaboration with Williams Advanced Engineering facility in Oxfordshire, England.