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BMW and Jaguar Land Rover to jointly develop electric car tech

FRANKFURT – BMW and Jaguar Land Rover on Wednesday said they will jointly develop electric motors, transmissions and power electronics, unveiling yet another industry alliance designed to lower the costs of developing electric cars. Both carmakers are under pressure to roll out zero-emission vehicles to meet stringent anti-pollution rules, but have struggled to maintain profit margins faced with the rising costs of making electric, connected and autonomous cars. "Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market," said BMW board member Klaus Froehlich. BMW and Jaguar Land Rover said they will save costs through shared development, production planning and joint purchasing of electric car components. Both companies will produce electric drivetrains in their own manufacturing facilities, BMW said. The BMW Jaguar Land Rover pact comes as rivals FiatChrysler and Renault explore a $35 billion tie-up of the Italian-American and French carmaking groups. Nick Rogers, Jaguar Land Rover's engineering director said, "We've proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products." BMW was in talks with rival Daimler about developing electric car components but was also in discussions with Jaguar Land Rover, a company it once owned, to explore an alliance on engines. BMW already has a deal to supply an 8 cylinder engine to Jaguar Land Rover. Carmakers are increasingly open to sharing electric car parts because the technology is expensive and because customers no longer buy a car based on what engine a vehicle has. "Carmakers are much less precious about sharing electric car technology because it is much harder to create product differentiation with electric car tech. They all accelerate fast, and everybody can do quality and ride and handling," according to Carl-Peter Forster a former chief executive of Tata Motors and a former BMW executive. Jaguar Land Rover is still run by former BMW managers, including Ralf Speth the company's chief executive who spent 20 years at BMW prior to joining JLR, and Wolfgang Ziebart, the engineer who oversaw Jaguar's I-Pace electric car program, who is a former head of research and development at BMW.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2018 Jaguar I-Pace hits the Nurburgring in all its electric glory

Jaguar is continuing development work on the I-Pace, its first all-electric model set to arrive in 2018. Today we're getting fresh spy shots of the svelte crossover being unloaded for testing at the Nurburgring, and the I-Pace looks almost identical to the concept model and a prototype we spied earlier this year. It's expected to debut next fall at the Frankfurt Motor Show. Despite wearing Slimer-green camouflage, the I-Pace's curves and creases are evident. It's fronted by a prominent grille that's mainly for looks, angled headlights, and short overhangs. Obviously, Jag wants you to know it's working on an electric car, as the test mule wears the hashtag #jaguarelectrifies on the sides and #ipace on the hood. Subtle. Jaguar hasn't confirmed US specs, but based on the concept car the I-Pace generates 400 horsepower and 516 pound-feet of torque to all four wheels from a 90-kilowatt-hour lithium-ion battery pack. The crossover can hit 60 miles per hour in 4 seconds and has an expected range of 220 miles. Jaguar is investing in electric technology, though it's also looking to diesels and smaller-displacement four-cylinder engines as part of its future powertrain strategy. On Monday, the company confirmed plans for a 296-hp turbo four-cylinder that will be offered in the 2018 XE, XF, and F-Pace, as the well-received Ingenium engine family expands. In Jaguar parlance, the "Paces" are crossovers: The F-Pace is a midsize utility vehicle. The E-Pace is a compact crossover, and the I-Pace is an electric crossover. Try to keep up. Related Video: Featured Gallery 2018 Jaguar I-Pace View 10 Photos Green Spy Photos Jaguar Crossover jaguar i-pace