Existing Factory Warranty! Two Keys! Nav! Rear Camera! Blind Spot Det! Clean! on 2040-cars

Auto blog

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2018 Jaguar F-Type 2.0T First Drive Review | Less soulful, still sexy

Jaguar is eager to promote its Ingenium turbocharged inline-four as a legitimate object of performance desire, and what better way to do so than drop it into its most desirous car? The 2018 Jaguar F-Type Coupe to this point has featured six- and eight-cylinder engines, all supercharged, but this is the first time that the other type of forced induction has made its way under the F-Type's long, sculpted hood. The new pairing looks pretty good on paper. The 2.0-liter engine's 295 pound-feet of torque is available from 1,500 to 4,500 RPM. It makes 296 horsepower at 5,500 RPM, 44 horsepower shy of the blown V6 model, but weighs 117 pounds less. That's enough to motivate the 3,360-pound F-Type to 60 mph in the mid-5-second range, only 0.3 seconds behind said V6. The 2.0-liter is also a lot cheaper – $8,100 less than a bare-bones V6. That'll probably make the decision for a lot of folks, dropping the base F-Type into a whole 'nother class of sporty two-seaters. I'll posit, however, that the F-Type isn't a raw numbers car. It's a passionate thing that appeals to an emotional part of our brain. Just look at it! The coupe we tested, in Fuji White, was fresh as a mountain stream despite the platform's age. The sheetmetal is, quite simply, most of the appeal. Even the base wheels, 18-inch, 10-spoke alloys, look phenomenal. And since the F-Type 2.0 is sexy, undeniably quick enough to back up its sporting looks, and a significant price savings over a V6, it's almost a killer app. If only the little Ingenium turbo-four was as passionate as the F-Type itself. It's a workaday unit, coarse and gruff. After all, it sees duty in just about everything else Jaguar-Land Rover makes, from the lowly Discovery Sport to the big XJ. Its clattery four-cylinder noises and thrashiness don't jibe with the premium sports-touring vibe the rest of the car exudes. We've gotten used to, if not come to universally love, four-cylinder pony cars like the Mustang and Camaro, but the divergence in character between car and powerplant here is vast. It does the job, sure, but you enjoy the F-Type in spite of its engine, rather than because of it. Low-speed tractability issues don't help things any, whether the engine's charms are important to you or not. An odd combination of boost, driveline shunt, or transmission confusion make low-speed maneuvering jerky, regardless of drive mode. Putz around a mall parking lot or sit in traffic for a few minutes, and it'll be clear what I'm on about.

Jaguar's first ever production EV is finally here

Transcript: Jaguar goes all-electric with the production 2019 I-Pace. The 2019 Jaguar I-Pace has been revealed in Graz, Austria ahead of its public debut in Geneva. Originally revealed back in 2016 as a concept, the EV has been heavily influenced by the C-X75 supercar concept. The I-Pace is Jaguar’s first all-electric vehicle and will include a 90 kWh battery with a range of 240 miles. Jaguar says it can recharge to 80% in just 40 minutes on a 100-kW DC fast charger. The all-wheel-drive SUV has an output of 349 hp and 512 lb-ft of torque with the help of twin Jaguar-designed concentric motors. A Touch Pro Duo infotainment system comes standard and includes a 10-inch upper and a 5.5-inch lower touchscreen. The I-Pace software will also benefit from over-the-air updates. Pricing will be announced March 6th with U.S. customers receiving the I-Pace in the second half of 2018. Jaguar revealed their anticipated I-Pace EV in Austria, ahead of its public debut in Geneva. The electric SUV will include a 90 kWh battery with a range of 240 miles, and a power output of 349 horsepower and 512 pound feet of torque. The I-Pace will also feature an over-the-air updates, a first for Jaguar. Want more coverage of the 2018 Geneva International Motor show? Head over to www.autoblog.com/geneva-motor-show Geneva Motor Show Jaguar Autoblog Minute Videos Original Video jaguar i-pace i-pace