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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F-Type Coupe is here, will debut on stage in LA

When Jaguar previewed its new sportscar two years ago with the C-X16 concept, it showed a coupe form. But when the car hit production as the F-Type, it rolled out in roadster form only. Not that we're complaining, but we all knew it wouldn't be long before Coventry revealed the production coupe, and that's just what it's doing at this month's LA Auto Show.
Jaguar hasn't given us much to go on yet - just a single shot of the vehicle from above and nothing in the way of technical details - but we all know the drill. The F-Type Coupe will essentially be the same as the existing roadster, only with a fixed roof - with a large glass panel, mind you, to let plenty of light in and keep the cabin from feeling markedly more claustrophobic than the open-top version.
That ought to make it a little lighter (though not much) and a little stiffer, but otherwise we can expect more or less the same specs as the convertible. We'll have to wait until the evening of November 19 to know for sure, though, so watch this space for more.

Jaguar considers BMW X1 fighter

It's no secret that the sub-compact crossover is the next big thing in the auto industry. From the Mazda CX-3, Honda HR-V, and Jeep Renegade to the Mercedes-Benz GLA, Audi Q3, and BMW X1, automakers the world over are pushing hard to get a piece of this brand-new pie. Autocar is reporting that Jaguar could soon join the ranks of them. While the manufacturer is hard at work on the new F-Pace, this new CUV would slot in below and could even be priced under the new entry level XE sedan. "A family [of CUVs] is not confirmed but we are investigating it," Steven de Ploey, Jaguar's brand director, told Autocar. "If we want to grow, a compact model is the obvious opportunity. The arguments about this are twofold. It has to be a Jaguar in design and performance, and it would be a challenge to do this. The second is the business, both in terms of scale and competition." While the brand may be toying around with the idea of a compact CUV, de Ploey points out that there are a number of issues preventing a vehicle below the F-Pace. "You'd not just be competing with premium brands but high-end mainstream manufacturers, too. There are lots of other things we have to do before this, but we have opportunities and permission to play there," de Ploey said. "There is also a cost challenge. We'd need a different architecture. What we have is scalable, but that low? You'd really have to investigate taking it down. You need to tick the box with the business case." Related Video: