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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar Land Rover in talks for Southern US factory

Jaguar Land Rover is getting serious about global expansion, and that means it can't only build its vehicles in the UK anymore. The British automaker is cutting the ribbon at its new plant in China tomorrow, marking the opening of its first factory outside the UK. In 2016, it will open another factory in Brazil. But the latest intel has it that JLR is looking into a US factory, as well.
The report, which comes to us from the Sunday Times by way of Automotive News Europe, indicates that the company is evaluating locations for a North American factory, with options centering around Southern right-to-work states like South Carolina, where BMW operates its plant in Spartanburg and a wide array of other automotive operations are based as well. The JLR plant would reportedly ramp up to a capacity of 200,000 units per year.
In related news, while that new plant JLR is inaugurating in Changshu, China, is initially slated to produce the Range Rover Evoque, it is also expected to start building the new Discovery Sport as well - just like the Halewood plant in the UK that has handled Evoque assembly from the start and which just built its first Discovery Sport, as well.

Chris Harris finds the Jaguar F-Type R Coupe rather drifty

Our own Matt Davis may have called the new Jaguar F-Type R Coupe "one heady rascal," but our review was disappointingly short on drifting, tire smoke and general, English shenanigans. You know, the sort of things that Chris Harris from Drive excels at.
Actually, relative to Harris' other reviews, this one is rather serious. There's a good recap of the F-Type on the road, with Harris referencing the car's "great bottom" and "amazing ass," quite frequently. Surprisingly, Harris says the more powerful F-Type R is just "incrementally" faster than the 495-horsepower F-Type V8 S Convertible. Following the on-road portion, it's off to the track. You can probably predict what goes on there. Overall, aside from some quibbles, Harris has nothing but praise for the newest cat.
We've got the entire video available below. Scroll down, have a look and let us know what you think in Comments.