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2018 Jaguar F-Pace S is a fun but thirsty travel companion

I love road trips. I've moved across the country twice, spending weeks living out of my car, eating granola bars and sucking down energy drinks like it was finals week all over again. I get a huge kick out of calculating fuel economy, stretching out tanks of gas or diesel until the low-fuel light begins to sear itself into my retinas. I try to take each and every one of our long-term vehicles on some such trip. Not long after our 2017 Jaguar F-Pace S arrives, my wife and I decided to see some family in Asheville, North Carolina, roughly 10 hours and 700 miles from our home in suburban Detroit. Now, I knew from the outset this was going to be a far different experience than our previous long-termer, a 2017 Jaguar XE diesel. I managed to eek out nearly 700 miles per tank, averaging 42 mpg over 2,000 miles with that car. But the 380-horsepower supercharged V6 in the F-Pace is rated at 18 city/23 highway with a combined rating of just 20 mpg. Not good, and — unlike the XE — I didn't think I could do much better without greatly altering my admittedly aggressive driving habits. Still, I wanted to take our blue bomber to the Blue Ridge Parkway, so onward I went. There were a few other things I was worried about over what was sure to be another 2,000-mile trip. The F-Pace's suspension was a bit stiff thanks to the sporty S trim. The 20-inch wheels don't help matters, though things could be worse (some people on staff wanted to get 22s). At least they look good. Still, the seats are comfortable and the radio is top-notch. LCD Soundsystem's latest album had just come out, so I put it on repeat and headed south. The first part of the trip was going to be both the most boring and the most economical. The roads in Michigan and Ohio are flat and straight. It isn't until you hit Kentucky and head into the Appalachian Mountains that things get interesting. Just set the radar cruise control and barrel down Interstate 75 with as much urgency as you dare. I forgot my Valentine One at home. The ride was firm but not as bad as I imagined it might be, at least once we got off of Michigan's pockmarked pavement. The F-Pace tracked straight and true, but I became acutely aware that the steering wheel itself was out of alignment, leaning just slightly to the left. Fuel economy was fine, but I was just meeting the EPA estimate, not beating it like I usually manage to do.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar working on 600-hp F-Type SVR

Thinking about buying a new Jaguar F-Type? You've got a number of supercharged engine options to choose from... and soon you'll have one more. According to Motor Trend, Jaguar and its Special Vehicle Operations unit are working on a new SVR version of the F-Type, and it's tipped to pack 600 or more horsepower. That's more than anything Jaguar (or for that matter Land Rover) has offered for public consumption to date, but follows a delineated progression of output. As it is, the 5.0-liter supercharged V8 offered at launch in the F-Type convertible was already churning out 500 metric horsepower. Then came the F-Type R coupe that bumped output up to 550, followed by the limited-edition Project 7 roadster with 575. Topping 600 would only follow naturally, then, but would give the F-Type a broad range of outputs, starting at 335 hp and nearly doubling once it hits the top. It would also handsomely eclipse the Mercedes-AMG GT S (503 hp) and Porsche 911 Turbo S (552 hp), rival the Aston Martin Vantage GT12 (592 hp), and give even the new Audi R8 V10 Plus (610 hp) a run for its money. The bigger question is what form the SVR model will take, and with what other equipment. Coupe or convertible, rear-drive or all-wheel drive, automatic or manual... it's too early to say at this point. But we can probably expect much of the equipment from Project 7 – active diff, carbon-ceramic brakes... the works – to reappear in the SVR as well.