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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Aston and Jag from James Bond Spectre have at it

Daniel Craig hasn't made a bad James Bond film yet. Spectre is his next step into the iconic role that's due to hit theaters on November 6, and it doesn't look likely to ruin his streak. Still, that's a long wait for such an exciting movie. If you're willing to possibly spoil just a little for yourself, a new featurette shows part of one of the big car chases right now. From what we've seen so far, the chase through Rome in Spectre has earned a good amount of screen time. While the reason for it in the plot is a mystery, that doesn't really matter anyway. What's important is that the scene stars Bond in the Aston Martin DB10 and a villain played by Dave Bautista in the now supercharged V8-powered version of the Jaguar C-X75 racing around the Italian capital's tight streets at night. This clip gives a glimpse at some of the work necessary to get the difficult filming completed. We've seen some of that effort before, though, when footage of the preparation for one shot leaked out. Craig reportedly sustained a pretty bad bump on the head during the shooting, and an earlier rumor also suggested that Bond might get behind the wheel of a Fiat 500 at some point in the scene.

2021 Jaguar F-Type convertible and coupe spied at the Nurburgring

We got our first look at the 2021 Jaguar F-Type back in May this year, and we were impressed with the edits Jag has in store. The F-Type hasn’t changed a whole lot since it went on sale in 2013, and this redesign looks like the most comprehensive update itÂ’s ever received. These latest shots show the British sports car running around the Nurburgring in both coupe and convertible body styles. We havenÂ’t seen the drop-top yet, so this marks our first look at this version of the new F-Type. Of course, the black soft top is up on this one, but it looks just how weÂ’d expect the convertible to appear. Both the convertible and coupe spied here appear to be high-performance V8 models with quad exhaust tips protruding aggressively beyond the rear bumper. Both these models are making use of their differing active rear wings on the track. The lit-up taillights in back draw our eyes with a shallow U-shaped design. One difference we note among the two is the rear valance/diffuser design. The coupe looks like itÂ’s rocking the design derived from the current SVR, while the convertible looks like an R. However, the tiny wing on the coupe looks nothing like the large one used on the current SVR. What might Jaguar be planning? What we do know is that this Jaguar is most likely still going to look stunning. The shape and silhouette of the car will stay the same, but the sheetmetal and styling elements are definitely going through a significant evolution. The big grille and thin headlights are in line to give the face an entirely new look. Even though Ian Callum has decided to step away from Jaguar Land Rover, he was undoubtedly involved with the design process of this F-Type.  We hope to see even more of this stylish British rocket as Jaguar presses on with development. Expect powertrain upgrades aplenty when itÂ’s finally revealed. These few prototypes weÂ’ve seen out driving spell good news for fans of V8 engines, too.