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Ian Callum says Jaguar could do new wagon after all

Just the other day we brought you a report from Automotive News Europe that indicated that Jaguar was getting out of the wagon market. Now it turns out that may not actually be the case. Following the ANE report, Jaguar design boss Ian Callum tweeted out that he had been misquoted. "I said there would be no XE Sportbrake," wrote Callum. "Nothing more!" While stopping short of spelling out what the British automaker has in the pipeline, Callum's implication (by process of elimination of other Jaguar models) is that the new XF could still breed a wagon version. The previous XF Sportbrake, which also came in XFR-S performance spec, was only the second wagon Jaguar had ever made. The first was based on the X-Type that preceded the new XE; offering a long-roof version of that new sports sedan is apparently off the table, but even with the new F-Pace crossover ostensibly filling the role, a new XF Sportbrake could yet become a reality. Of course none of that means that such a wagon would make its way to North America. But we take a great deal of stock in what Callum has to say on the subject, seeing as how he designed every one of the models in question. The X-Type Sportwagon was offered Stateside, however the XF Sportbrake never was, and in addition the F-Pace promises to be a big player for the automaker on this side of the Atlantic. Do you think Jaguar should make a wagon out of the new XF, and bring that wagon to these United States? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.