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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

This Jaguar XK120 costs $20,000, but there's a catch

You read that correctly. This Jaguar XK120 costs $20,000. Sounds like a steal, right? There's a catch. It's 1:5 scale. But if you're looking for perhaps the most bespoke riff on a Power Wheels ever, this could be your new toy. Offered by gift-specialist Hammacher Schlemmer, this diminutive Jag is faithful to the original with its swoopy appearance fronted by a narrow, vertical grille. There's a bit of a power drop, as this XK comes with a 110-cc four-stroke engine that can top out at 38 miles per hour. The 1949 model came with a 3,442-cc six-cylinder that made as much as 180 hp from the factory. This toy car has an aluminum hull, steel box chassis, wishbone suspension, and gas shocks, according to the listing. It rolls on 10-inch aluminum wheels and has hydraulic brakes with Brembo, yes Brembo, discs. The inside has padded leather and a wood-rimmed steering wheel. The car shown is silver – but Hammacher Schlemmer notes that it's available in British Racing Green – or any color you like. Obviously you're not hurting for cash if you have 20 grand to drop on a toy, but it is economical compared to real-life 1949 XK120. The car collecting and insurance gurus at Hagerty say an original is worth $475,000 in concours condition. Hagerty notes this Jag is significant for its design that channels the prewar BMW 328. The starting price was $3,940 in the United States when it was new. Related Video:

Jaguar names its 3 Series-fighter XE, packs it with Ingenium engines

Jaguar is committed to emerging from the fringes of the luxury car market and into the mainstream. Just take a look at where it was a couple of decades ago and where it is now: In the 1980s, it had essentially two product lines, the XJ sedan and XJ-S coupe/convertible), and now it's got the XK coupe and convertible, the XJ sedan, the XF sedan and wagon and the F-Type coupe and roadster. But it's not about to stop there.
Coventry knows that if it's going to take on the German and Japanese heavyweights, it's going to need a compact sports sedan, and it's not about to repeat the mistake that was the X-Type. To that end, it's long been rumored to be developing a rival to the likes of the BMW 3 Series and Mercedes-Benz C-Class - it just hasn't given us much to go on. But that changes right here and now.
At the Geneva Motor Show, Jaguar has confirmed the imminent arrival of its new sports sedan, and along with the teaser image above, has given us some juicy details. For one, it'll be called the XE - fitting nicely alongside its big brothers the XF and XJ in Jaguar's growing sedan lineup. For another, it'll hit markets overseas in 2015 and arrive here in the United States in 2016.